SEM Case Study
Google Ads Campaign Produces 47% Increase in Website Traffic (In Just Three Months)
Miles-McClellan Construction is a leading commercial construction company with headquarters in Columbus, Ohio and a regional office in Charlotte, North Carolina offering general contracting, construction management, design/build, pre-construction and owner’s representation services across many industries. For 44 years, they have set the standard for client satisfaction, building excellence for every client, every project, every time. Miles-McClellan turned to GREENCREST to develop and implement a comprehensive marketing strategy that included communicating the company’s core messaging and generating more awareness in the markets they serve.
Solution
As part of the marketing strategy, GREENCREST launched a Google Ads campaign with a set of targeting criteria based on search keywords, proximity to service area and various demographic criteria. We then designed and displayed responsive search ads, targeting keyword groups centered around Miles-McClellan’s primary construction services and the industry categories the company serves.
Results
Over the first three months of the Google Ads campaign, Miles-McClellan Construction saw an increase of nearly 47% in website traffic, generating high conversion rates, 13 new opportunities and an ROI of 2,004% to date.
