Case Study

Brand Discovery Process Enhances Identity
Across Multiple Platforms

Perry & Associates CPAs, a full-service tax, accounting auditing and consulting services company, approached GREENCREST for help in refreshing its brand, telling its unique and fascinating story and position as it continues to grow and evolve. Perry & Associates dominates its region through five locations over two states, and wanted a consistent marketing message and strategy to grow the firm’s reach beyond its current footprint.

the solution

GREENCREST took the Perry & Associates CPAs leadership team through its proprietary BrandFuel™ brand discovery process. GREENCREST uncovered the company’s unique brand distinction. Building off the company’s team-first culture and strong relationships with both clients and its community, its brand position became clear with “Passion Beyond the Numbers.”

GREENCREST created a comprehensive marketing strategy for growth that included both traditional and digital solutions. Some initiatives included a new logo and stationary suite, marketing literature, new website, social media, local listings and citations, display banners and email marketing campaign, among other items. GREENCREST also brought the plan to life with videos, blogs and community outreach strategy.

Brand Case Study Perry & Associates CPAs

the results

Within the first six months of launching the new website, Perry & Associates saw over 8,000 page views, over 3,000 visitors and 33 organic leads. Email marketing generated an average open rate of 28.21% and CTR of 1.04% — comparable to industry standards. Local online directory listings also showed impressive results for the short duration they have been active.

“Everything GREENCREST produced was spot on, timely delivered and very professional. We’ve received countless compliments from our clients and local business partners, and I love the consistency and stability that GREENCREST provides. As a large local professional services firm, partnering with GREENCREST was the right call – GREENCREST has tremendously enhanced our internal and external presence within one year.”