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The Brand Pro Blog is our thoughts on the marketing issues of today
Learn about the latest marketing trends and strategies that are driving companies to dominate their markets in our Brand Pro Blog. If you’re ready to take the lead, GREENCREST can help you get there.
An ongoing media relations campaign is the best approach to secure repeated coverage in a variety of media outlets. The Read more
Now that we're halfway through the year, it's interesting to look at 2015 trend forecasts to see if they are Read more
Great brands have several things in common. First and foremost is distinction. They know who they are, what they do Read more
Do you consider yourself a Traditionalist or a NEO? We recently came across a blog article posted by Ross Honeywill that Read more
The marketing industry is moving toward focusing more on customer experiences rather than traditional marketing campaigns and tactics, according to Read more
Pinterest is getting ready to launch its advertising platform, Promoted Pins, which is currently in beta. Businesses will be able Read more
Do you prefer using Google or Yahoo for your online searches? If you’re like the majority of Americans, you Read more
What is Search Marketing? The term “search marketing” refers to the process of gaining traffic and visibility from search engines Read more
Today, Google is changing its algorithm to rank mobile-friendly websites higher in mobile search results. It will also crawl content Read more
Congratulations! You have successfully completed the first three steps of turning prospects into lifetime customers: Attract, Engage, and Convert. Now, Read more
Many CEOs and advertising professionals struggle with understanding what “brand” is. We’ll give you a hint: It’s not a Read more
By Kelly Borth, Chief Strategy Officer at GREENCREST You have a website. You’re active on social media. You advertise. You Read more