The Charles Penzone Salons is first to introduce revolutionary ten minute permanent hair coloring system

COLUMBUS, Ohio – Central Ohio’s most recognized and award-winning salon and day spa company, The Charles Penzone Salons is exclusively introducing Igora Color10, revolutionary permanent color developed by Schwarzkopf— known as one of the top three hair cosmetic brands in the world.  Color10 is a unique color technology that promises to accomplish the entire permanent coloring process in a total of 20 minutes.

“Igora Color10 is perfect for women and men whose time is at a minimum but want optimum, professional results when coloring their hair,” said Debra Penzone, president of The Charles Penzone Salons. “This is the answer for getting perfect hair color in the shortest period of time— something busy business professionals and moms-on-the-go have been asking for.  Our professionals have been trained by leading Schwarzkopf educators and are thrilled to offer Igora Color10 — another example of how we stay on the pulse of cutting-edge industry trends to provide the latest, most innovative services for our guests.”

Igora Color10, with arginin and glycerine, takes ten minutes to apply and another ten minutes to process.  Due to its unique amino acid carrier technology, known to deeply penetrate the hair fiber along with high performing pigments, a shorter and gentler coloring process is possible. The permanent color it provides is long-lasting and vibrant, with color pigments locked deep within the hair’s inner structure leaving hair elastic and stabilized.

“Charles Penzone Salon professionals are experienced with the entire Schwarzkopf color line and are thrilled to add Igora Color10 on our menu!” adds Roxy Young-Paxton, director at MAX The Salon, Short North (A Charles Penzone Salon).  “Fall is a perfect time to introduce Color 10 since solid, one-tone hair color is in style along with deep red and rich brunette tones. Red is an extremely popular hair color right now, but it takes a professional to help choose the best shade to complement skin tones and Igora Color10 is the solution for everything from dramatic to subdued tones.  It is also great for men who are asking for color to complement their style or create a more youthful look.”

The innovative coloring technique can eliminate about a half-hour’s time from a typical salon visit for hair coloring.  In all cases, the new coloring process, along with consultation, shampoo, cut and styling can be done in one hour’s time.  Igora Color10 is available in 12 intermixable shades that can help enhance color for more vibrant results or provide natural looking coverage—the ideal answer for perfect hair coloring in an accelerated period of time.

About The Charles Penzone Salons

The Charles Penzone Salons were created to provide a relaxing haven for personal care. The company’s six salons are designed to include an ambiance of intimacy and privacy. Charles Penzone, chairman and founder of The Charles Penzone Salons, first envisioned the concept of The Grand Salon in the 1970’s and in 1991 his vision of full service, suburban, freestanding salon and day spas became a reality.  Under the leadership of Debra and Charles Penzone, the company has grown to six salon/day spa locations operating under three different brand identities. Each brand is unique and has a slightly different demographic based on location, size and function to cater to the different personalities and tastes of central Ohio consumers. The Charles Penzone Salons have been the recipient of numerous industry and community awards, some of which include being recently named to the SALON TODAY 200 by SALON TODAY magazine, winner of the  prestigious Global Salon Business Award for Entrepreneurial Spirit  in 2008, named “Salon of the Year” in 1993, 1996 and 2003 from Modern Salon magazine, Consumer’s Choice Gold Award recipient since 1998,  voted “Best in Columbus” from the readers of Columbus Monthly since 2002 and named by 614 Magazine’s ColumBEST in the category of Best Spa/Salon in May 2010. For more information, call 614-898-1200 or visit

About Schwarzkopf

Schwarzkopf is one of strongest umbrella brands of Henkel and covers all products in the categories of hair coloring, care and styling. Thanks to extraordinary growth over the years, Schwarzkopf ranks among the market leaders.  Alongside its retail brands, the Schwarzkopf brand portfolio includes professional products. Henkel is dedicated to the development of innovative product technologies and currently holds more than 7,800 patents.  Schwarzkopf, always in tune with the spirit of the times, has repeatedly revolutionized the market with technical breakthroughs and innovations.  For more information on Schwarzkopf, please visit