Digital marketing is a dynamic and fast-paced landscape, so it can be challenging for businesses to stay ahead of their competition, boost brand awareness and increase sales without the right tactics. Digital marketing will continue to evolve faster than ever before, making it more and more challenging to keep up with trends. GREENCREST knows staying up-to-date on the latest marketing trends can be difficult, and since we are committed to our customer’s success, we’ve put together a list of the three digital marketing trends businesses should keep an eye out for in 2019.
According to Google, assistance is the “new battleground for growth.” In the era of the anytime-anywhere business-to-business buyer, anticipating their intent throughout their customer journey is key to delivering the right ad to the right person at the right time. Voice technology is one of the fastest growing “assistive technologies” in the world of marketing. According to AdWeek, 40 percent of adults use voice search every single day. By the end of 2022, the voice recognition industry is expected to be worth $601 million and more than 55 percent of American homes will include at least one smart speaker.
Brand voice has long been shaped by written copy, but as voice technology continues to evolve, a brand’s “voice” will become decidedly more, well, literal. Voice recognition technology represents another modern opportunity for brands to form a deeper connection with their target audiences. It’s changing the way people search online. According to AdWeek, 70 percent of queries received by Google Assistant are “natural language” — “Where can I find the best pizza in Columbus?” as opposed to “best pizza Columbus.”
Whether or not you were aware, artificial intelligence (AI) has worked in the background of some of the most popular products and services for a long time — Netflix, Google and Amazon, to name a few. Over the last few years, artificial intelligence has grown to become a mainstay in marketing automation.
Businesses are already leveraging machine learning and artificial intelligence tools to gain insight about their customers, automate tasks, and improve workflows.
According to Gartner, 30 percent of companies worldwide will be using artificial intelligence in at least one of their sales processes by 2020. And, according to Forbes, Netflix saved $1 billion in lost revenue in 2017 by using machine learning to make personalized recommendations. At GREENCREST, we use artificial intelligence in our advertising campaigns to better target our customer’s audiences, deliver more relevant ads, and drive more conversions.
While AI may not impact your business at the level it did Netflix, there are many opportunities for businesses to incorporate artificial intelligence into their 2019 marketing strategy — AI-enhanced PPC advertising, personalization, AI-powered content creation, intelligent email content curation, and more. AI holds much untapped potential.
If you are searching for ways to stand out in 2019, personalization is the answer — think personalized content, products, emails and more. Technology has made collecting data such as purchase history, consumer behavior and links clicked more accessible, making customized content easier than ever before. According to Forrester, 77 percent of consumers have chosen, recommended or paid more for a brand that provides a personalized service or experience. In 2019, though, it’s up to businesses to take personalized marketing to the next level. Personalized marketing campaigns will need to be both highly relevant to the customer and delivered at the optimal moment on the customer’s preferred platform or device.
Is your marketing 2019 ready? Contact GREENCREST today to be sure.