Category Archives: Digital

What it takes to win online — and why it matters

When it comes to digital marketing, statistics prove creating winning content that will attract prospects and convert them into customers is critical for companies, whether they are marketing to consumers (B2C) or to other businesses (B2B). Attract attention from B2C buyers 76 percent of mobile shoppers change their minds about which retailer or brand to … Continue reading What it takes to win online — and why it matters

“Hey Google…what the heck is a micro-moment?”

In today’s world, it would appear we have all the answers at our fingertips. Whether you are searching for the best sushi restaurant in town or trying to buy tickets to see your favorite band, many of us look to our smartphones and other devices for information. For consumers, this can lead to an overwhelming … Continue reading “Hey Google…what the heck is a micro-moment?”

How to Get More Leads from Your Website

Can a website be good at converting leads? The short answer: Yes! Conversion rate optimization (CRO) is an evolving discipline but knowing exactly what “counts” as a conversion, how to track website conversions, why you need to track website conversions, and how you can use those results to inform other marketing decisions can play a … Continue reading How to Get More Leads from Your Website

3 Digital Marketing Trends to Help You Anticipate Your Customers’ Needs

Digital marketing is a dynamic and fast-paced landscape, so it can be challenging for businesses to stay ahead of their competition, boost brand awareness and increase sales without the right tactics. Digital marketing will continue to evolve faster than ever before, making it more and more challenging to keep up with trends. GREENCREST knows staying … Continue reading 3 Digital Marketing Trends to Help You Anticipate Your Customers’ Needs

5 Web Design Trends You Need to Nail in 2019

The landscape of web design is constantly evolving. New, advanced technologies and changing user habits dictate trends: What was trendy just 12 months ago can quickly become passé, and what was out of touch can suddenly become cool and retro. Here are some hot trends that we’ve seen that will impact design in 2019. #1 … Continue reading 5 Web Design Trends You Need to Nail in 2019

“Digital is No Longer the Underdog”: 3 Key Takeaways from #GoogleMarketingLive

Google recently hosted its annual #GoogleMarketingLive, in which Google executives unveil the latest Ads, Analytics and Platforms innovations to a crowd of marketing professionals. This year’s keynote honed in on three core concepts: value, transparency and trust — as they relate to both marketers and their customers. As Google’s senior vice president of ads, Sridhar … Continue reading “Digital is No Longer the Underdog”: 3 Key Takeaways from #GoogleMarketingLive

Attract: The First Step in Turning Prospects into Lifetime Customers

(This BrandPro article is the second in a series of five articles that discuss the process of “Turning Prospects into Lifetime Customers.”) Every loyal customer was once a prospect. There was a time when they did not even know your name. So when you begin to think about turning prospects into lifetime customers, the first … Continue reading Attract: The First Step in Turning Prospects into Lifetime Customers

Turning Prospects into Lifetime Customers: Attract, Engage, Convert and Nurture

(This BrandPro article is the first in a series of five articles that discuss the process of “Turning Prospects into Lifetime Customers.”) If you’re in marketing or business, you might have heard of the popular AIDA Formula. AIDA is an acronym for Attention, Interest, Desire and Action. It’s the process that we marketers often use … Continue reading Turning Prospects into Lifetime Customers: Attract, Engage, Convert and Nurture

4 social media trends to try today

The social media world is constantly changing, so we’ve made it a little easier to keep up with some of the current social media trends. Add these action items to your checklist: Use LinkedIn’s new header image to stand out from the competition. Learn more Use Facebook’s updated Pages Manager App for page management on-the-go. … Continue reading 4 social media trends to try today

Online Marketing: The basics

Online marketing has become a necessary strategy to reach potential customers. Most consumers make a trip online at some point during the buying cycle to research different products and services and to find contact information and hours of operation for a particular business. It is critical that your company website is found among the sea … Continue reading Online Marketing: The basics

Recipe for a successful social media contest

Social media contests are a great way to increase your reach and engagement—and ultimately increase your website traffic and bottom line! Ingredients Social media profile Creative contest idea Enticing incentive Defined rules and requirements Motivated team Email list (can complement or substitute with a direct mail list) Signed release of participation (if necessary) Press release … Continue reading Recipe for a successful social media contest

6 ways to create an astounding user experience

We all want happy customers. Having happy customers means we’re doing something well. When discussing ways to create happy customers, we oftentimes focus on interpersonal interaction, meetings, email and phone conversations. But what about creating happy customers through online interaction? A customer’s User Experience, abbreviated UX, refers to how the customer feels while interfacing with … Continue reading 6 ways to create an astounding user experience

What is search marketing?

Search marketing is a form of Internet marketing with the goal to promote websites by increasing their visibility in search engine result pages. Search marketing typically involves a combination of website search engine optimization and paid placement. Search engine optimization (SEO) aims to bring more traffic to your website from your “organic” search results. Your … Continue reading What is search marketing?

Develop your online content marketing strategy

Today’s digital-mobile-social lifestyle means customers are plugged-in, 24/7, to a constant stream of information—and they are ravenous for new content to discover and share online. A typical business answers this call with a blog and a couple social media pages but isn’t really sure if the content it’s sharing is making an impact. The answer … Continue reading Develop your online content marketing strategy

Smart SEO: How to optimize your website for search engines

By Kelly Borth, Chief Strategy Officer at GREENCREST If being online is a part of your business strategy, you need more than a quality, user-friendly website. You need smart SEO. When a person conducts an online search using words related to your business, SEO increases the likelihood that your website is listed at the top … Continue reading Smart SEO: How to optimize your website for search engines