5 Web Design Trends You Need to Nail in 2019
The landscape of web design is constantly evolving. New, advanced technologies and changing user habits dictate trends: What was trendy just 12 months ago can quickly become passé, and what was out of touch can suddenly become cool and retro. Here are some hot trends that we’ve seen that will impact design in 2019. #1 … Continue reading 5 Web Design Trends You Need to Nail in 2019
“Digital is No Longer the Underdog”: 3 Key Takeaways from #GoogleMarketingLive
Google recently hosted its annual #GoogleMarketingLive, in which Google executives unveil the latest Ads, Analytics and Platforms innovations to a crowd of marketing professionals. This year’s keynote honed in on three core concepts: value, transparency and trust — as they relate to both marketers and their customers. As Google’s senior vice president of ads, Sridhar … Continue reading “Digital is No Longer the Underdog”: 3 Key Takeaways from #GoogleMarketingLive
Attract: The First Step in Turning Prospects into Lifetime Customers
(This BrandPro article is the second in a series of five articles that discuss the process of “Turning Prospects into Lifetime Customers.”) Every loyal customer was once a prospect. There was a time when they did not even know your name. So when you begin to think about turning prospects into lifetime customers, the first … Continue reading Attract: The First Step in Turning Prospects into Lifetime Customers
Turning Prospects into Lifetime Customers: Attract, Engage, Convert and Nurture
(This BrandPro article is the first in a series of five articles that discuss the process of “Turning Prospects into Lifetime Customers.”) If you’re in marketing or business, you might have heard of the popular AIDA Formula. AIDA is an acronym for Attention, Interest, Desire and Action. It’s the process that we marketers often use … Continue reading Turning Prospects into Lifetime Customers: Attract, Engage, Convert and Nurture
4 social media trends to try today
The social media world is constantly changing, so we’ve made it a little easier to keep up with some of the current social media trends. Add these action items to your checklist: Use LinkedIn’s new header image to stand out from the competition. Learn more Use Facebook’s updated Pages Manager App for page management on-the-go. … Continue reading 4 social media trends to try today
Online Marketing: The basics
Online marketing has become a necessary strategy to reach potential customers. Most consumers make a trip online at some point during the buying cycle to research different products and services and to find contact information and hours of operation for a particular business. It is critical that your company website is found among the sea … Continue reading Online Marketing: The basics
Recipe for a successful social media contest
Social media contests are a great way to increase your reach and engagement—and ultimately increase your website traffic and bottom line! Ingredients Social media profile Creative contest idea Enticing incentive Defined rules and requirements Motivated team Email list (can complement or substitute with a direct mail list) Signed release of participation (if necessary) Press release … Continue reading Recipe for a successful social media contest
6 ways to create an astounding user experience
We all want happy customers. Having happy customers means we’re doing something well. When discussing ways to create happy customers, we oftentimes focus on interpersonal interaction, meetings, email and phone conversations. But what about creating happy customers through online interaction? A customer’s User Experience, abbreviated UX, refers to how the customer feels while interfacing with … Continue reading 6 ways to create an astounding user experience
What is search marketing?
Search marketing is a form of Internet marketing with the goal to promote websites by increasing their visibility in search engine result pages. Search marketing typically involves a combination of website search engine optimization and paid placement. Search engine optimization (SEO) aims to bring more traffic to your website from your “organic” search results. Your … Continue reading What is search marketing?
Develop your online content marketing strategy
Today’s digital-mobile-social lifestyle means customers are plugged-in, 24/7, to a constant stream of information—and they are ravenous for new content to discover and share online. A typical business answers this call with a blog and a couple social media pages but isn’t really sure if the content it’s sharing is making an impact. The answer … Continue reading Develop your online content marketing strategy