Brand Pro Blog
Brand Pro Blog gives insight into many marketing issues facing businesses today.
Learn about the latest marketing trends and strategies that are driving companies to dominate their markets. If you’re ready to take the lead, GREENCREST can help you get there.
By Kelly Borth, Chief Strategy Officer at GREENCREST So much of sales and marketing is understanding what customers really want Read more
While there’s no shortage of effective tools for promoting your company and increasing market share, an integrated marketing approach is Read more
Would you embark on a family vacation without knowing where you’re going, how you’re going to get there or how Read more
By Kelly Borth, Chief Strategy Officer at GREENCREST As a marketing professional, I have consistently been involved in helping companies Read more
Return on investment (ROI) begins with understanding the value of a customer. First, determine the following averages: customer order, annual Read more
By Kelly Borth, Chief Strategy Officer at GREENCREST The end of Q3 and the beginning of Q4 is an optimum Read more
By Kelly Borth, Chief Strategy Officer at GREENCREST This month I decided to remove my marketing hat and put on Read more
By Kelly Borth, Chief Strategy Officer at GREENCREST In nearly every marketing conversation, I am asked how to measure return Read more
Media relations opportunities have greatly expanded. With nearly all publications having a print and online version of each issue, e-newsletters Read more
A merger or acquisition is a sensitive process for all parties involved. Misinformation can abound, egos can be bruised, and Read more
Obtaining perfect alignment of culture and brand is a moment in Read more
Storytelling is the hottest trend in marketing today, and it’s no wonder. In a Read more