Brand Pro Blog
Brand Pro Blog gives insight into many marketing issues facing businesses today.
Learn about the latest marketing trends and strategies that are driving companies to dominate their markets. If you’re ready to take the lead, GREENCREST can help you get there.
We all want happy customers. Having happy customers means we're doing something well. When discussing ways to create happy customers, Read more
By Kelly Borth, Chief Strategy Officer at GREENCREST All types of trends can impact our businesses. But not all of Read more
Many companies understand the positive impact social networking sites can have on their business, but many are unsure as to Read more
Search marketing is a form of Internet marketing with the goal to promote websites by increasing their visibility in search Read more
Market research is often mistaken as determining consumer likes and dislikes. This definition, however, is only part of what comprises Read more
What is strategic marketing? Strategic marketing directs limited resources toward optimal opportunities to increase sales and sustain a competitive advantage. Read more
By Kelly Borth, Chief Strategy Officer at GREENCREST Do you know why you get out of bed every day? Do Read more
Today’s digital-mobile-social lifestyle means customers are plugged-in, 24/7, to a constant stream of information—and they are ravenous for new content Read more
By Kelly Borth, Chief Strategy Officer at GREENCREST If being online is a part of your business strategy, you need Read more
Think of brand experience as customer experience. What experience do your customers recall each time they are in contact with Read more
By Kelly Borth, Chief Strategy Officer at GREENCREST Although social media has become mainstream practice for businesses, many executives are Read more
There's no magic formula for calculating the perfect advertising frequency. However, industry rules of thumb can be used as a Read more