Would you embark on a family vacation without knowing where you’re going, how you’re going to get there or how much it is going to cost?
So, why don’t we take a planned approach with our businesses?
The marketplace is full of choices. This creates the imperative for marketing and the need for every business to have a marketing foundation. What’s your strategic position? What industry trends impact you? What are the major competitive forces and the sources of sustainable competitive advantage? Are you gaining or losing market share? Is your product or service emerging or maturing? How often is your message reaching potential customers? Does the marketing effort support sales?
The average American is bombarded with over 3,000 advertising messages a day. You need to attempt to reach out to the marketplace in at least 11 unique ways to become known. That won’t happen without a marketing plan.