If you’re sitting on the fence, wondering if your business should invest in video as part of its marketing strategy, consider this statistic: According to Cisco, by 2019 — just eight months away — more than 80 percent of all consumer internet traffic will be video content. The effectiveness of video marketing has dominated headlines … Continue reading 4 tips for creating compelling video on a budget
Interviews can go by in the blink of an eye. GREENCREST’s Lauren Lipaj explains what it takes for a successful interview and how to become an experienced media source.
GREENCREST’s Michael Johnson explains how to use your website to measure the success of advertising campaigns.
HTML email campaigns are cost-effective and they work. GREENCREST’s Michael Johnson explains how developing a successful campaign is more than clicking the send button.
An ongoing media relations campaign is the best approach to secure repeated media coverage in a variety of outlets. GREENCREST’s Lauren Lipaj shares her insights into learning how media relations can place your company’s name in the limelight.
Research and preparation are critical aspects in developing a print advertising campaign. GREENCREST’s Michael Johnson shares his insights into creating eye-catching, cost-effective print advertising campaigns.
Success is often directly related to strategic marketing efforts. GREENCREST Chief Strategy Officer Kelly Borth shares her thoughts on what strategic marketing can do for small- and medium-size businesses.
Each time your customers come in contact with your business, they have a unique experience. Kelly Borth, GREENCREST Chief Strategy Officer, offers insight into creating a lasting, strategically-designed brand experience.
Attracting loyal, long-term customers and fulfilling market share don’t happen by chance. GREENCREST Chief Strategy Officer Kelly Borth explains what brand equity is and how it drives the bottom line.