If you’re sitting on the fence, wondering if your business should invest in video as part of its marketing strategy, consider this statistic: According to Cisco, by 2019 — just eight months away — more than 80 percent of all consumer internet traffic will be video content. The effectiveness of video marketing has dominated headlines in the marketing/media/brand stratosphere as of late, but many businesses have been hesitant to take the plunge. Odds are, the fear of cost or inspiring content is to blame for businesses’ reluctance.
Develop a budget
Believe it or not, you don’t need to hire your own video production crew or buy expensive equipment to make a big impact on a small budget. With proper planning and strategy, a company can generate success without breaking the bank. Consider renting equipment or using free video editing software, such as iMovie. Remember, every dollar properly invested in your video marketing strategy is money very wisely spend. Decide what you can afford and move forward with that budget.
Focus on a topic and timeline
Which of your business’s products or services will you promote with video? What’s trending in-market currently? Where might you be first and ahead of the curve? You must ensure you:
- Determine what parts of the year align best with certain products or services.
- Create an outline based on product release dates and forecasted business trends.
- Practice discipline, especially initially, and carefully limit how many areas of your business you’ll market with video. It’s exciting — but overcomplicating before you start will be an assured hindrance.
Tell your story
Plan your videos. Once you’ve chosen which products or service offerings for which you’ll be creating video content, the next step will be script writing. What will each video cover? What brand attributes will be highlighted? Do my videos tie together or need a sequential order? How long will they be? Write it all down and stick to it.
Reap the rewards
Consider this: Four times as many consumers would rather watch a video about a product than read a post about it. It’s true! Nearly 52 percent of marketing professionals worldwide name video as the type of content with the best ROI. In order to capitalize on the effectiveness of video marketing, getting strategic advice is highly recommended. An agency can quickly and easily guide you through which of your products or services will provide the best ROI. They’ll also be equipped to help you write scripts, stay organized, be efficient and pull together low-cost production to keep you within budget.
Interested in learning how video marketing can turn prospects into customers? Contact GREENCREST and talk with an expert today.