Protect Your Reputation

Hands holding tree roots Managing reputation begins with top leadership and is rooted in your organization’s core values and corporate governance. It is reinforced in your financial performance, corporate offices, employee relations, and customer service guidelines and policies. While a corporate image can be created, a corporate reputation is earned.

Read more about how to manage your organization’s reputation from GREENCREST president Kelly Borth in the Smart Business Columbus April 2011 column Protect Your Reputation.