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5 Ways to Make Your Virtual Event More Effective

Virtual events are here to stay. Even as social distancing protocols wind down over the next year or so, and … Continue reading 5 Ways to Make Your Virtual Event More Effective →

For many business owners, showing up on the first page of a search engine results page (SERP) for a keyword … Continue reading Position Zero is the New Number One For SEO According to Google →

The holidays are upon us, and you know what that means…well, what does that mean, exactly, in 2020? Will holiday … Continue reading 5 Tips For Effective Holiday Marketing in the COVID →

Right now, top business owners across the world find themselves in an interesting predicament. As we all continue to do … Continue reading Support Your Customers with Creative Marketing During COVID-19 →

It’s safe to say that the coronavirus outbreak has touched every aspect of society – personal, business, healthcare, government and … Continue reading Coming Out Stronger During a Time of Crisis →

As we turn the page to a new year — and a new decade! — it provides a great time … Continue reading Top Marketing Trends to Watch in 2020 →

Top industry leaders know that trust is the cornerstone of business development. As society grows increasingly dependent on digital communication, … Continue reading Building Trust in a Digital World →

How important is earned media and what role does media relations play in the fake news era in which we … Continue reading The Role of Media Relations in a Fake News Era →

There’s no magic formula for calculating the perfect advertising frequency. However, industry rules of thumb can be used as a … Continue reading Advertising Frequency: Finding the perfect balance →

An ongoing media relations campaign is the best approach to secure repeated media coverage in a variety of outlets. A … Continue reading Win press coverage with a media relations campaign →

By Kelly Borth, Chief Strategy Officer at GREENCREST The end of Q3 and the beginning of Q4 is an optimum … Continue reading 12 steps to help you develop an actionable marketing plan →

By Kelly Borth, Chief Strategy Officer at GREENCREST This month I decided to remove my marketing hat and put on … Continue reading Clearing your head with some mental health days makes you a better CEO →

By Kelly Borth, Chief Strategy Officer at GREENCREST In nearly every marketing conversation, I am asked how to measure return … Continue reading ROI & ROO: How to measure your marketing spend to get the best of both →

Media relations opportunities have greatly expanded. With nearly all publications having a print and online version of each issue, e-newsletters … Continue reading Media relations and new media — what’s different and what isn’t? →