What’s your business’s brand value?

What’s Your Business’s Brand Value?

Many Fortune 500 companies’ brand value accounts for 50% or more of their total value—sometimes as much as 75% for companies who invest in their brand and make it a strategic priority. On average, brand value accounts for 33% or more of a company’s total value. For example, Google is worth$38 billionin brand value. FedEx is worth$5 billionin brand value. These are the kinds of numbers most people only dream of, but you can make it a reality.

What is a Brand?

A brand is more than a logo, image, product or jingle. Your brand is your promise to your customer. It’s your evidence of distinction—your competitive advantage. A company’s brand strategy begins at the top with its CEO. It must be lived internally for it to come to life in the marketplace.

Need to Get Ahead of Your Competition?

Then it’s time to uncover your brand distinction.GREENCREST CEO and certified brand strategist Kelly Borth is hosting a Build Your Brand DIY Workshop® for business owners who are eager grow the value of their business.

The next workshop is:

Thursday, October 16

1 p.m. – 4 p.m.

Commerce National Bank

3650 Olentangy River Road

Columbus, Ohio 43214