Category Archives: marketing

10 Marketing Questions Business Owners Need to Ask in 2019

As we enter the new year, it is important for business owners to select a single, overarching objective. Will your focus be sustainable growth? Improving profitability? Preparing for an exit strategy? Your objective will determine your approach to how you grow and evolve your business — and how you budget. What will be your focus … Continue reading 10 Marketing Questions Business Owners Need to Ask in 2019

Marketing Automation: The What’s, The How’s, and The Why’s

It goes without saying that technology has made ultrapersonal, individually tailored content possible. Gathering this type of individualized, personalized information better enables businesses to nurture leads and convert them into customers. Imagine receiving an email or social media message from a salesperson who works at a company where you’re considering doing business. Unlike an email … Continue reading Marketing Automation: The What’s, The How’s, and The Why’s

B2B Social Media

Tips for Writing Clear and Concise Marketing Content

Effective communication is the key to the success of any company in industries across the board. But what exactly does effective marketing content entail? Whether it be social media content, postcards or press releases, here are some tips to follow to guarantee that your marketing content hits the mark. Know Your Purpose Is the purpose … Continue reading Tips for Writing Clear and Concise Marketing Content

Helpful Tips for Successful Holiday Marketing Campaigns

Year after year, consumers are bombarded with hundreds of holiday marketing messages. So, how can your company stand out and create a successful holiday marketing campaign? We discuss some of the best tips to follow that will help your holiday marketing message stand out and make an impact with your target consumers. Get the Timing … Continue reading Helpful Tips for Successful Holiday Marketing Campaigns

Direct Mail Marketing: Best Practices for a Digital World

Despite contrary belief, direct mail marketing is not dead. In fact, with companies focusing on digital marketing efforts, now is the best time to make sure you have a solid print marketing strategy. Direct mail marketing is still as effective as digital when strategically implemented. Keep in mind the following best practices when developing your … Continue reading Direct Mail Marketing: Best Practices for a Digital World

PowerPoint Best Practices for a Stronger Presentation

We’ve all experience it: Sitting at a seminar, and the presenter pulls up a text-heavy slideshow and begins reading it word for word, slide by slide. There may be valuable information on the screen but the second a PowerPoint is read like a script the audience’s mind is wondering off elsewhere. We all are probably … Continue reading PowerPoint Best Practices for a Stronger Presentation

Seven Tips for a Successful Email Marketing Strategy

Email marketing, which has become one of the most efficient marketing tactics, makes it easy to engage prospects and maintain relationships with your existing customers. You can even develop a series of emails to help guide a prospect through the buyer’s journey. With so many companies focusing efforts on email marketing, how do you make … Continue reading Seven Tips for a Successful Email Marketing Strategy

Benefits of Working with a Google Partner Agency

Google Partner. You’ve probably seen that name and badge floating around the internet — but what exactly is a Google Partner? A Google Partner is a company that has demonstrated AdWords skill and expertise and has helped clients grow their customer base and revenue through AdWords campaigns. Agencies that achieve Google Partner status are dedicated … Continue reading Benefits of Working with a Google Partner Agency

10 Tips for an Effective Marketing Booth

You signed up to have a marketing booth at a trade show, networking event or festival to shake up your marketing mix. Now what? What can you do to generate new business leads or meet potential new talent? You have to be strategic, plan ahead and bring your marketing A-game! Here are ten booth display … Continue reading 10 Tips for an Effective Marketing Booth

Why Digital Marketing Is Changing the Landscape

In every industry, traditional business models are being challenged. Uber and car-sharing services have upended the traditional taxi model. Airbnb is eroding a travel industry long dominated by hotels. And the home services market is no different. Learn why digital marketing is changing how companies compete. Recently GREENCREST hosted a Google Partners event to reveal … Continue reading Why Digital Marketing Is Changing the Landscape

Why Video Marketing Should Play a Lead Role in Your Marketing Strategy

By now, the increased use of video marketing doesn’t come as a surprise. Like social media, digital, and content marketing, video marketing is an important element that you don’t want to leave out of your marketing strategy. This trend has specifically been growing in business-to-business (B2B) marketing, with a study from the Content Marketing Institute … Continue reading Why Video Marketing Should Play a Lead Role in Your Marketing Strategy

3 Tips for Mastering Content Marketing

Content marketing is an effective way to provide valuable, relevant content to your audience and should be top-of-mind when creating your marketing plan. When done correctly, it can help you retain an audience, generate leads and drive profitable customer action. Use the tips below to help you master your content marketing strategy this year. Tell … Continue reading 3 Tips for Mastering Content Marketing

Taking Control of the Customer Experience

  Did you know that 80 percent of companies say they deliver great service, but only 8 percent of their customers agree? Whoa! That is a big gap. Customer service and customer experience should be the No. 1 thing on CEOs’ minds. Eighty-nine percent of marketers believe that they will be competing on customer experience … Continue reading Taking Control of the Customer Experience

Use content to generate leads in the sales cycle

After understanding consumer behavior in different phases of the sales cycle, smart businesses hopped onto the content marketing bandwagon to create valuable information to connect consumers to the answers and solutions they need — when they need it. Marketing teams around the world have realized that to make the best impact, different types of content … Continue reading Use content to generate leads in the sales cycle