Get Ready for Generation Z — the Next Big Consumers
Ready or not, it’s happening: Generation Z is coming of age, entering the workforce, and gearing up to be the next consumer powerhouse. But what do we really know about this generation that currently comprises 32 percent of the world’s population? While there has been much discussion about Millennials, the world is just now understanding … Continue reading Get Ready for Generation Z — the Next Big Consumers
10 Marketing Questions Business Owners Need to Ask in 2019
As we enter the new year, it is important for business owners to select a single, overarching objective. Will your focus be sustainable growth? Improving profitability? Preparing for an exit strategy? Your objective will determine your approach to how you grow and evolve your business — and how you budget. What will be your focus … Continue reading 10 Marketing Questions Business Owners Need to Ask in 2019
Mastering Email Marketing: How to Stand Out, Get Read and Incite Action
In 2017, people all over the world sent 269 billion emails every day. That number is expected to rise to 333 billion before we reach the year 2022. With so much information flooding our inboxes, how can a business make sure that its email marketing gets noticed and acted upon? The tips below can help … Continue reading Mastering Email Marketing: How to Stand Out, Get Read and Incite Action
Digital marketing trends: what to watch in 2018
To stay ahead of competitors, it’s increasingly important to stay in tune with emerging marketing trends. As a Google Partner Agency, we make it our business to stay on top of digital marketing trends and consult with organizations to maximize their online performance. Here are a few of the trends we think you need to … Continue reading Digital marketing trends: what to watch in 2018
Marketing Automation: The What’s, The How’s, and The Why’s
It goes without saying that technology has made ultrapersonal, individually tailored content possible. Gathering this type of individualized, personalized information better enables businesses to nurture leads and convert them into customers. Imagine receiving an email or social media message from a salesperson who works at a company where you’re considering doing business. Unlike an email … Continue reading Marketing Automation: The What’s, The How’s, and The Why’s
Four Social Media Trends to Master in 2018
As technology continues to change, the ways in which we communicate and engage with customers on social media do, too. Take a look at four social media trends that GREENCREST predicts will take center stage in 2018. Video Social video and video advertising will continue to explode in 2018. In 2017, it significantly outperformed all … Continue reading Four Social Media Trends to Master in 2018
Why Businesses Should Make Video a Marketing Priority in 2018
Wherever we go these days, it seems we are bombarded with video: on our computers, tablets, phones, not to mention what we see on TV. Just open any of your social media accounts, and you’re likely to see video as you scroll through your feed. More and more websites also now have embedded videos on … Continue reading Why Businesses Should Make Video a Marketing Priority in 2018
Tips for Writing Clear and Concise Marketing Content
Effective communication is the key to the success of any company in industries across the board. But what exactly does effective marketing content entail? Whether it be social media content, postcards or press releases, here are some tips to follow to guarantee that your marketing content hits the mark. Know Your Purpose Is the purpose … Continue reading Tips for Writing Clear and Concise Marketing Content
Helpful Tips for Successful Holiday Marketing Campaigns
Year after year, consumers are bombarded with hundreds of holiday marketing messages. So, how can your company stand out and create a successful holiday marketing campaign? We discuss some of the best tips to follow that will help your holiday marketing message stand out and make an impact with your target consumers. Get the Timing … Continue reading Helpful Tips for Successful Holiday Marketing Campaigns
Direct Mail Marketing: Best Practices for a Digital World
Despite contrary belief, direct mail marketing is not dead. In fact, with companies focusing on digital marketing efforts, now is the best time to make sure you have a solid print marketing strategy. Direct mail marketing is still as effective as digital when strategically implemented. Keep in mind the following best practices when developing your … Continue reading Direct Mail Marketing: Best Practices for a Digital World
PowerPoint Best Practices for a Stronger Presentation
We’ve all experience it: Sitting at a seminar, and the presenter pulls up a text-heavy slideshow and begins reading it word for word, slide by slide. There may be valuable information on the screen but the second a PowerPoint is read like a script the audience’s mind is wondering off elsewhere. We all are probably … Continue reading PowerPoint Best Practices for a Stronger Presentation
Seven Tips for a Successful Email Marketing Strategy
Email marketing, which has become one of the most efficient marketing tactics, makes it easy to engage prospects and maintain relationships with your existing customers. You can even develop a series of emails to help guide a prospect through the buyer’s journey. With so many companies focusing efforts on email marketing, how do you make … Continue reading Seven Tips for a Successful Email Marketing Strategy
Benefits of Working with a Google Partner Agency
Google Partner. You’ve probably seen that name and badge floating around the internet — but what exactly is a Google Partner? A Google Partner is a company that has demonstrated AdWords skill and expertise and has helped clients grow their customer base and revenue through AdWords campaigns. Agencies that achieve Google Partner status are dedicated … Continue reading Benefits of Working with a Google Partner Agency
10 Tips for an Effective Marketing Booth
You signed up to have a marketing booth at a trade show, networking event or festival to shake up your marketing mix. Now what? What can you do to generate new business leads or meet potential new talent? You have to be strategic, plan ahead and bring your marketing A-game! Here are ten booth display … Continue reading 10 Tips for an Effective Marketing Booth
Why Digital Marketing Is Changing the Landscape
In every industry, traditional business models are being challenged. Uber and car-sharing services have upended the traditional taxi model. Airbnb is eroding a travel industry long dominated by hotels. And the home services market is no different. Learn why digital marketing is changing how companies compete. Recently GREENCREST hosted a Google Partners event to reveal … Continue reading Why Digital Marketing Is Changing the Landscape
Why Video Marketing Should Play a Lead Role in Your Marketing Strategy
By now, the increased use of video marketing doesn’t come as a surprise. Like social media, digital, and content marketing, video marketing is an important element that you don’t want to leave out of your marketing strategy. This trend has specifically been growing in business-to-business (B2B) marketing, with a study from the Content Marketing Institute … Continue reading Why Video Marketing Should Play a Lead Role in Your Marketing Strategy
3 Tips for Mastering Content Marketing
Content marketing is an effective way to provide valuable, relevant content to your audience and should be top-of-mind when creating your marketing plan. When done correctly, it can help you retain an audience, generate leads and drive profitable customer action. Use the tips below to help you master your content marketing strategy this year. Tell … Continue reading 3 Tips for Mastering Content Marketing
Taking Control of the Customer Experience
Did you know that 80 percent of companies say they deliver great service, but only 8 percent of their customers agree? Whoa! That is a big gap. Customer service and customer experience should be the No. 1 thing on CEOs’ minds. Eighty-nine percent of marketers believe that they will be competing on customer experience … Continue reading Taking Control of the Customer Experience