Brand Pro Blog
Brand Pro Blog gives insight into many marketing issues facing businesses today.
Learn about the latest marketing trends and strategies that are driving companies to dominate their markets. If you’re ready to take the lead, GREENCREST can help you get there.
Great brands continue to thrive for years after their introductions. Others don’t. The great ones control their categories. They set Read more
A brand’s distinction is whatever separates it from its competitors, makes it stand out as extraordinary or different or, better Read more
It’s a fact of life; mistakes happen, problems arise. It’s no different in business. Unlike personal crises, a crisis in Read more
The best marketing campaigns break through mental filters by speaking our language, touching our emotions and making a meaningful connection. Read more
The key to building brand equity is establishing a strong brand identity and communicating it consistently over time. Reinforcing and Read more
The effectiveness of your e-mail is tied closely to the value it provides the recipient. It’s important to ask, “Will Read more
GREENCREST is pleased to announce the expansion of its office space. GREENCREST purchased and renovated the office space in the Read more
An essential part of developing positive, strategic relationships with key reporters and editors is simply thinking in terms of the Read more
Web-based and electronic media are gaining prominence among companies’ standard portfolio of marketing tools. Read more
Your selling message should be the foundation for the many forms of written, verbal, printed and Web communications your company Read more
Media buying should be approached with a strategy that identifies targets, determines the most effective outlets for reaching them and Read more
Kelly Borth, president of GREENCREST, will be honored by the Small Business Administration Columbus District as the 2006 Women in Read more