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The Brand Pro Blog is our thoughts on the marketing issues of today
Learn about the latest marketing trends and strategies that are driving companies to dominate their markets in our Brand Pro Blog. If you’re ready to take the lead, GREENCREST can help you get there.
Any company that has a media relations program in place should have an online newsroom. The Internet is now an Read more
An ongoing media relations campaign is the best approach to secure repeated media coverage in a variety of outlets. A Read more
By Kelly Borth, Chief Strategy Officer at GREENCREST There’s no question about it, when a customer sings the praises of Read more
To increase your search engine page rank, you must begin by determining the keywords you want to target. A good Read more
By Kelly Borth, Chief Strategy Officer at GREENCREST So much of sales and marketing is understanding what customers really want Read more
While there’s no shortage of effective tools for promoting your company and increasing market share, an integrated marketing approach is Read more
Would you embark on a family vacation without knowing where you’re going, how you’re going to get there or how Read more
By Kelly Borth, Chief Strategy Officer at GREENCREST As a marketing professional, I have consistently been involved in helping companies Read more
Return on investment (ROI) begins with understanding the value of a customer. First, determine the following averages: customer order, annual Read more
By Kelly Borth, Chief Strategy Officer at GREENCREST The end of Q3 and the beginning of Q4 is an optimum Read more
By Kelly Borth, Chief Strategy Officer at GREENCREST This month I decided to remove my marketing hat and put on Read more
By Kelly Borth, Chief Strategy Officer at GREENCREST In nearly every marketing conversation, I am asked how to measure return Read more