To increase your search engine page rank, you must begin by determining the keywords you want to target. A good place to start looking for keywords is your website statistics. You can review which keywords people are currently using to find your site. Other sources for keywords include searching the content of your competitors’ sites, asking your customers and using third-party keyword tools such as Google AdWords.
Secondly, you must evaluate the content of your site to ensure that the keywords appear within your site copy, meta tag information and page titles. This is called “optimizing” your website for search engines. If your site lacks substantial content, consider adding white papers, blogs or newsletters to provide the needed punch. Avoid presenting your content within images or Flash animations, as search engines generally cannot read these.
To learn more about how you can increase your website’s performance and search engine page rank, contact GREENCREST today!