Any company that has a media relations program in place should have an online newsroom. The Internet is now an extension of newspapers, trade magazines and broadcast news. With journalists and reporters using the Internet to find and distribute information, it is important to have company news available online 24/7.
Essentially, an online newsroom is a page on your website dedicated to the latest news on your company. It should include contact information, a press kit and recent company news or press releases. Adding an online newsroom will also greatly increase your exposure on search engines, such as Google or Yahoo.
An online newsroom can augment an active media relations program reaching audiences beyond your media list. It is crucial that your newsroom has the most up-to-date and accurate information posted and is updated regularly.
Contact GREENCREST today to learn how an online newsroom can spread your company’s message to the World Wide Web.