How important is earned media and what role does media relations play in the fake news era in which we … Continue reading The Role of Media Relations in a Fake News Era
Public relations is an essential part of any marketing plan. Good PR work can build brand awareness and a … Continue reading Three Public Relations Rules to Live By
Regardless of your business or brand, having the right Public Relations (PR) agency is the only way to make sure … Continue reading How to Choose the Right PR Agency for your Company
FREE FOOD! Now that we have your attention, how can you grab the attention of a reporter? Each day, … Continue reading How to Catch the Attention of a Reporter
Smart marketing plans include public relations, which requires a dedicated staff using the right public relations tools to get … Continue reading Public Relations Tools You Can’t Live Without
People don’t know what they don’t know. Business might be booming with both returning and new customers, … Continue reading PR is Important, Even in Good Times
Communication Plans Are Key A merger or acquisition is a sensitive process for all parties involved. Misinformation can abound, egos … Continue reading Tips for a successful merger or acquisition
As CEOs, it is our responsibility to manage the unexpected. My industry labels this as crisis communications or reputation management. … Continue reading Crisis Communications: Plan for the unexpected
Marketers are always some of the first adopters to capitalize on new communication channels to promote organizations. Businesses benefit … Continue reading Is Your Business Really Using Integrated Marketing?
An ongoing media relations campaign is the best approach to secure repeated coverage in a variety of media outlets. The … Continue reading Top 5 Tips for Media Relations
By Kelly Borth, Chief Strategy Officer at GREENCREST It’s safe to say that as business owners one of our ultimate … Continue reading Use your digital media ecosystem to build brand loyalty
A media interview can go by in a blink and leave you with the feeling that you could have said … Continue reading How to ace your media interview
Any company that has a media relations program in place should have an online newsroom. The Internet is now an … Continue reading Online Newsroom: Why you should have one
An ongoing media relations campaign is the best approach to secure repeated media coverage in a variety of outlets. A … Continue reading Win press coverage with a media relations campaign
By Kelly Borth, Chief Strategy Officer at GREENCREST There’s no question about it, when a customer sings the praises of … Continue reading Turn up your marketing with real-life customer experiences
While there’s no shortage of effective tools for promoting your company and increasing market share, an integrated marketing approach is … Continue reading How is integrated marketing effective?
By Kelly Borth, Chief Strategy Officer at GREENCREST As a marketing professional, I have consistently been involved in helping companies … Continue reading Strengthen relationships by celebrating milestones
It’s a fact of life; mistakes happen, problems arise. It’s no different in business. Unlike personal crises, a crisis in business often plays out in public.