How important is earned media and what role does media relations play in the fake news era in which we live? Today, more than ever, people are confused about the credibility of what they see or hear on the news. Sadly, some people now say they don’t know what to believe, so they dismiss all … Continue reading The Role of Media Relations in a Fake News Era
Public relations is an essential part of any marketing plan. Good PR work can build brand awareness and a positive public image. Poor PR work can destroy all of that hard work almost instantly. Successful public relations efforts are often the result of extensive planning, good research and producing quality work. These three public … Continue reading Three Public Relations Rules to Live By
Regardless of your business or brand, having the right Public Relations (PR) agency is the only way to make sure your successes are being shared throughout your industry. You work hard to make your business successful — putting in long hours, taking on more work and making tough decisions. When the hard work pays off … Continue reading How to Choose the Right PR Agency for your Company
FREE FOOD! Now that we have your attention, how can you grab the attention of a reporter? Each day, an average reporter or editor receives anywhere from 100 to 300 press releases or pitches. Some reporters or editors with national outlets might receive thousands of releases a day. That’s on top of all of … Continue reading How to Catch the Attention of a Reporter
Smart marketing plans include public relations, which requires a dedicated staff using the right public relations tools to get the job done. Public relations is a crucial component of marketing and, when done effectively, can change the game for your company’s overall marketing strategy. Today, there are many helpful tools to help you stay … Continue reading Public Relations Tools You Can’t Live Without
People don’t know what they don’t know. Business might be booming with both returning and new customers, but that doesn’t mean you should ignore public relations. In fact, it’s when things are going well that you should invest in a public relations plan. Think of it as your own personal bullhorn, so … Continue reading PR is Important, Even in Good Times
Communication Plans Are Key A merger or acquisition is a sensitive process for all parties involved. Misinformation can abound, egos can be bruised and business relationships can be damaged. One major cause of problems for companies are rumors and misconceptions that can run rampant through all levels of employees and stakeholders, as well as communities … Continue reading Tips for a successful merger or acquisition
As CEOs, it is our responsibility to manage the unexpected. My industry labels this as crisis communications or reputation management. Organizations can successfully plan how to respond to worst-case scenarios, and — in doing so — make us CEOs less reactive to situations where personal emotions and immediate response don’t allow us to think as … Continue reading Crisis Communications: Plan for the unexpected
Marketers are always some of the first adopters to capitalize on new communication channels to promote organizations. Businesses benefit from constantly seeking new and improved ways to reach their target audiences. If you look at the history of communication and technology, you will also see the history and evolution of marketing. Marketing has grown … Continue reading Is Your Business Really Using Integrated Marketing?
An ongoing media relations campaign is the best approach to secure repeated coverage in a variety of media outlets. The following five tips will help you make the most of your public relations efforts. 1. Establish A Message Like any other marketing or promotional initiative, success begins with strategy. Establish a strong and consistent message … Continue reading Top 5 Tips for Media Relations
By Kelly Borth, Chief Strategy Officer at GREENCREST It’s safe to say that as business owners one of our ultimate goals is to create customer loyalty. There is as much as a 90% cost reduction when selling to an existing customer compared to acquiring a new one. That’s why it’s important to intimately understand your […]
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A media interview can go by in a blink and leave you with the feeling that you could have said some things different. Achieve interview success by being prepared, taking your time and following up with your interviewer. Ask the reporter to send some questions ahead of time. If the reporter does not want to … Continue reading How to ace your media interview
Any company that has a media relations program in place should have an online newsroom. The Internet is now an extension of newspapers, trade magazines and broadcast news. With journalists and reporters using the Internet to find and distribute information, it is important to have company news available online 24/7. Essentially, an online newsroom is … Continue reading Online Newsroom: Why you should have one
An ongoing media relations campaign is the best approach to secure repeated media coverage in a variety of outlets. A strategic media relations campaign targets your company’s current and prospective markets. This will position you as an expert in your industry. Earn a Reporter’s Attention In media relations, your news is at the discretion of … Continue reading Win press coverage with a media relations campaign
By Kelly Borth, Chief Strategy Officer at GREENCREST There’s no question about it, when a customer sings the praises of a particular product or company, people listen. It is more believable than a company touting its own message. The popularity of social media and review sites has proven this to be a powerful marketing truth. … Continue reading Turn up your marketing with real-life customer experiences
While there’s no shortage of effective tools for promoting your company and increasing market share, an integrated marketing approach is the key to market penetration and to getting the most return for your investment. Consider the advice of financial planners who preach the merits of a diversified portfolio that protects your investments from the whims … Continue reading How is integrated marketing effective?
By Kelly Borth, Chief Strategy Officer at GREENCREST As a marketing professional, I have consistently been involved in helping companies plan celebrations and communications with customers, employees and media during milestone years. Whether a company is celebrating 10 years or 100 years in business, it is a special time and an opportunity to be recognized … Continue reading Strengthen relationships by celebrating milestones
It’s a fact of life; mistakes happen, problems arise. It’s no different in business. Unlike personal crises, a crisis in business often plays out in public.