Brand Pro Blog
Brand Pro Blog gives insight into many marketing issues facing businesses today.
Learn about the latest marketing trends and strategies that are driving companies to dominate their markets. If you’re ready to take the lead, GREENCREST can help you get there.


Your selling message should be the foundation for the many forms of written, verbal, printed and Web communications your company Read more

Media buying should be approached with a strategy that identifies targets, determines the most effective outlets for reaching them and Read more

Kelly Borth, president of GREENCREST, will be honored by the Small Business Administration Columbus District as the 2006 Women in Read more

Directing consumers to your Web site has become the definitive call to action. Not only can a company provide an Read more

GREENCREST was recognized by the Columbus chapter of the International Association of Business Communicators (IABC) with a 2005 Bronze Quill Read more

Kelly Borth, president of GREENCREST, was honored with the 2005 Visionary Award by the Columbus chapter of the National Association Read more

One of the best methods of creating a customer-centric philosophy is to create a profile of your ideal patron. Give Read more

Planning the right marketing mix will help your business survive tough economic times and successfully reach your customer. Read more

GREENCREST President Kelly Borth, APR, CBC, was recently re-accredited by the Universal Accreditation Board of the Public Relations Society of Read more

Remember, design is only half the presentation. To make the most out of your presence on the Web, follow these Read more

Advertising is about communication, so it’s important to use language your customers clearly understand. Read more

Your Web site needs to speak to potential clients as a representative of your company as well as serve the Read more