Brand Pro Blog

Brand Pro Blog gives insight into many marketing issues facing businesses today.

Learn about the latest marketing trends and strategies that are driving companies to dominate their markets. If you’re ready to take the lead, GREENCREST can help you get there.

Lessons B2C and B2B Companies Can Learn from Smart Brands
In February of this year, I met with 35 brand certified peers. During our time together, we shared some of
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How to Build an Online Marketing Fire
Knowing how to build a fire is just as essential for survival in the online marketing world as it is in
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10 Tips for an Effective Marketing Booth
You signed up to have a marketing booth at a trade show, networking event or festival to shake up your
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New SMART Goals to Help Generate Creativity
You’ve heard of the age-old SMART goals acronym — the SMART model — smart, measurable, attainable, realistic and timely —
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Why Digital Marketing Is Changing the Landscape
In every industry, traditional business models are being challenged. Uber and car-sharing services have upended the traditional taxi model. Airbnb
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Three Public Relations Rules to Live By
  Public relations is an essential part of any marketing plan. Good PR work can build brand awareness and a
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Why Video Marketing Should Play a Lead Role in Your Marketing Strategy
By now, the increased use of video marketing doesn’t come as a surprise. Like social media, digital, and content marketing,
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3 Tips for Mastering Content Marketing
Content marketing is an effective way to provide valuable, relevant content to your audience and should be top-of-mind when creating
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Taking Control of the Customer Experience
  Did you know that 80 percent of companies say they deliver great service, but only 8 percent of their
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When Opportunity Knocks, Be Sure Your Brand Value is Ready
As a business owner, you want to be as prepared as possible should someone come courting to buy your business
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Embrace the negative… keywords, that is
By: Kelly Borth As the owner of a Google Partner marketing agency, my digital team has taught me to love
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Use content to generate leads in the sales cycle
After understanding consumer behavior in different phases of the sales cycle, smart businesses hopped onto the content marketing bandwagon to
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