Effective E-mail Marketing Strengthens Customer Relationships
Permission and value are key to effective e-mail marketing. A customer who opts in to an e-mail list expects to receive something valuable in return.
Survey Shows Local Tech Firms Project Positive 2003 Sales Growth
The future looks bright for local technology firms, according to a survey conducted by GREENCREST. GREENCREST surveyed executives from 54 … Continue reading Survey Shows Local Tech Firms Project Positive 2003 Sales Growth
TouchPoint Marketing
There are many factors that impact customer loyalty, beginning with product satisfaction and customer service levels. But an often-forgotten factor is communication — the foundation of any solid relationship.
The Corporate Identity Facelift
Drastic changes in your brand can wipe out brand equity earned at great cost over the years, and should be considered only for compelling reasons.