Customer Surveys
Surveys are a simple way to gain insight from customers without invading their privacy or taking up too much of their time.
E-mail Etiquette
General rules for good communication apply as much to e-mail as to any other medium.
The Marketing Plan
If your company’s destination in terms of sales, customers and long-term success does matter, then it’s time to start planning your journey, with a marketing plan as a road map.
The Power of Integrated Marketing Communications
In today’s competitive marketplace, long-term success depends on a powerful brand.
Effective E-mail Marketing Strengthens Customer Relationships
Permission and value are key to effective e-mail marketing. A customer who opts in to an e-mail list expects to receive something valuable in return.
Survey Shows Local Tech Firms Project Positive 2003 Sales Growth
The future looks bright for local technology firms, according to a survey conducted by GREENCREST. GREENCREST surveyed executives from 54 … Continue reading Survey Shows Local Tech Firms Project Positive 2003 Sales Growth
TouchPoint Marketing
There are many factors that impact customer loyalty, beginning with product satisfaction and customer service levels. But an often-forgotten factor is communication — the foundation of any solid relationship.
The Corporate Identity Facelift
Drastic changes in your brand can wipe out brand equity earned at great cost over the years, and should be considered only for compelling reasons.