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Marketing Your Business on a Budget
For B2B leaders, building a marketing program that generates awareness and helps their company stand out from the competition requires … Continue reading Marketing Your Business on a Budget
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Is Your Marketing Strategy a Trick or Treat? 5 Scary Marketing Tactics That Frighten Your Clients
It starts like any other day. You head to work, have a productive day and come home to spend well-deserved … Continue reading Is Your Marketing Strategy a Trick or Treat? 5 Scary Marketing Tactics That Frighten Your Clients
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6 Ways To Improve Your Email Marketing
Communicating with your customers and prospects via email can be one of the most powerful ways to engage them — … Continue reading 6 Ways To Improve Your Email Marketing
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5 Tips For Effective Holiday Marketing in the COVID
The holidays are upon us, and you know what that means…well, what does that mean, exactly, in 2020? Will holiday … Continue reading 5 Tips For Effective Holiday Marketing in the COVID
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Top Marketing Trends to Watch in 2020
As we turn the page to a new year — and a new decade! — it provides a great time … Continue reading Top Marketing Trends to Watch in 2020
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Turning Prospects into Lifetime Customers: Attract, Engage, Convert and Nurture
(This BrandPro article is the first in a series of five articles that discuss the process of “Turning Prospects into … Continue reading Turning Prospects into Lifetime Customers: Attract, Engage, Convert and Nurture
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Turn up your marketing with real-life customer experiences
By Kelly Borth, Chief Strategy Officer at GREENCREST There’s no question about it, when a customer sings the praises of … Continue reading Turn up your marketing with real-life customer experiences
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Media relations and new media — what’s different and what isn’t?
Media relations opportunities have greatly expanded. With nearly all publications having a print and online version of each issue, e-newsletters … Continue reading Media relations and new media — what’s different and what isn’t?
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The Rising Tide of E-mail Marketing
The effectiveness of your e-mail is tied closely to the value it provides the recipient. It’s important to ask, “Will the target find the content interesting or useful?”
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Web-based and Electronic Marketing
Web-based and electronic media are gaining prominence among companies’ standard portfolio of marketing tools.
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Weaving Your Advertising Web
Directing consumers to your Web site has become the definitive call to action. Not only can a company provide an overview of its capabilities with its Web site, it can feasibly complete a sales transaction.
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E-mail Etiquette
General rules for good communication apply as much to e-mail as to any other medium.
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Effective E-mail Marketing Strengthens Customer Relationships
Permission and value are key to effective e-mail marketing. A customer who opts in to an e-mail list expects to receive something valuable in return.