The holidays are upon us, and you know what that means…well, what does that mean, exactly, in 2020? Will holiday … Continue reading 5 Tips For Effective Holiday Marketing in the COVID
As we turn the page to a new year — and a new decade! — it provides a great time … Continue reading Top Marketing Trends to Watch in 2020
(This BrandPro article is the first in a series of five articles that discuss the process of “Turning Prospects into … Continue reading Turning Prospects into Lifetime Customers: Attract, Engage, Convert and Nurture
By Kelly Borth, Chief Strategy Officer at GREENCREST There’s no question about it, when a customer sings the praises of … Continue reading Turn up your marketing with real-life customer experiences
Media relations opportunities have greatly expanded. With nearly all publications having a print and online version of each issue, e-newsletters … Continue reading Media relations and new media — what’s different and what isn’t?
The effectiveness of your e-mail is tied closely to the value it provides the recipient. It’s important to ask, “Will the target find the content interesting or useful?”
Web-based and electronic media are gaining prominence among companies’ standard portfolio of marketing tools.
Directing consumers to your Web site has become the definitive call to action. Not only can a company provide an overview of its capabilities with its Web site, it can feasibly complete a sales transaction.
General rules for good communication apply as much to e-mail as to any other medium.
Permission and value are key to effective e-mail marketing. A customer who opts in to an e-mail list expects to receive something valuable in return.