Did you know professional services firm PricewaterhouseCoopers predicts that the trade show market will generate $15.7 billion in 2019? While … Continue reading 5 Trade Show Marketing Tips That Get Real Results
Ready or not, it’s happening: Generation Z is coming of age, entering the workforce, and gearing up to be the … Continue reading Get Ready for Generation Z — the Next Big Consumers
This blog is compiled from the Ignite Your Business™ Podcast in which GREENCREST CEO and Chief Strategy Officer Kelly Borth … Continue reading Ignite Your Business™ Podcast: Mike Schoedinger talks Company Culture
The idea that millennials are brand averse is a myth. In fact, one glance at any millennial’s Instagram account, and … Continue reading Millennials are Far from Brand-Averse Consumers
By Kelly Borth, Chief Strategy Officer at GREENCREST It’s no secret that every company strives to stand out with memorable … Continue reading Why the strategic process of brand differentiation matters
By Kelly Borth, Chief Strategy Officer at GREENCREST Do you know why you get out of bed every day? Do … Continue reading Simon says — The why factor is often a game changer
Think of brand experience as customer experience. What experience do your customers recall each time they are in contact with … Continue reading Brand Experience: How it can affect your business
While there’s no shortage of effective tools for promoting your company and increasing market share, an integrated marketing approach is … Continue reading How is integrated marketing effective?
Obtaining perfect alignment of culture and brand is a moment in … Continue reading ALIGNING BRAND AND CULTURE: How investing in culture drives brand delivery and customer satisfaction.
Storytelling is the hottest trend in marketing today, and it’s no wonder. In a … Continue reading How to drive customers to action through the persuasive power of narratives
Building a strategy to earn name recognition in the marketplace is more complex today than ever, and increased competition breeds … Continue reading How to ensure everyone knows your name so prospects are already familiar with you
Creating a brand-focused organization shifts it from a commodity to a position of brand preference, which equates to higher marketplace value. Making the brand the central focus of the organization helps employees understand what is on brand and what is not.
It seems that any business recommendation provokes the same question: “What’s the return on investment?” And, where brand issues are concerned, the question is often met with uncomfortable silence.
In a world where a company’s greatest asset is its team, isn’t it time for us to look a little closer at our internal brands?
When the consumer enters the point of sale, he or she is stepping into the voting booth. How well has your brand campaigned?
Great brands continue to thrive for years after their introductions. Others don’t. The great ones control their categories. They set examples for others to try and mimic.
A brand’s distinction is whatever separates it from its competitors, makes it stand out as extraordinary or different or, better yet, more valuable to the end user.
The key to building brand equity is establishing a strong brand identity and communicating it consistently over time. Reinforcing and strengthening a brand can be accomplished in several ways.