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There hasn’t been a year that has challenged business owners and marketers the way 2020 has in most of our … Continue reading Refine Your Brand Messaging to Resonate Now
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This blog is compiled from the Ignite Your Business™ Podcast in which GREENCREST CEO and Chief Strategy Officer Kelly Borth … Continue reading Ignite Your Business™ Podcast: Mike Schoedinger talks Company Culture
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Creating a brand-focused organization shifts it from a commodity to a position of brand preference, which equates to higher marketplace value. Making the brand the central focus of the organization helps employees understand what is on brand and what is not.
It seems that any business recommendation provokes the same question: “What’s the return on investment?” And, where brand issues are concerned, the question is often met with uncomfortable silence.
In a world where a company’s greatest asset is its team, isn’t it time for us to look a little closer at our internal brands?
When the consumer enters the point of sale, he or she is stepping into the voting booth. How well has your brand campaigned?
Great brands continue to thrive for years after their introductions. Others don’t. The great ones control their categories. They set examples for others to try and mimic.