In 1984, the movie Gremlins told how an inventor buys a cute, furry creature called a mogwai as a gift … Continue reading Beware! 3 Rules to Keep Your Design From Becoming a Monster
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Remember when those who had the most influence on mainstream popular culture were usually famous celebrities such as actors, athletes … Continue reading How Can B2B Brands Use Influencer Marketing Successfully
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There hasn’t been a year that has challenged business owners and marketers the way 2020 has in most of our … Continue reading Refine Your Brand Messaging to Resonate Now
Did you know professional services firm PricewaterhouseCoopers predicts that the trade show market will generate $15.7 billion in 2019? While … Continue reading 5 Trade Show Marketing Tips That Get Real Results
Ready or not, it’s happening: Generation Z is coming of age, entering the workforce, and gearing up to be the … Continue reading Get Ready for Generation Z — the Next Big Consumers
This blog is compiled from the Ignite Your Business™ Podcast in which GREENCREST CEO and Chief Strategy Officer Kelly Borth … Continue reading Ignite Your Business® Podcast: Mike Schoedinger talks Company Culture
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By Kelly Borth, Chief Strategy Officer at GREENCREST It’s no secret that every company strives to stand out with memorable … Continue reading Why the strategic process of brand differentiation matters
By Kelly Borth, Chief Strategy Officer at GREENCREST Do you know why you get out of bed every day? Do … Continue reading Simon says — The why factor is often a game changer
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While there’s no shortage of effective tools for promoting your company and increasing market share, an integrated marketing approach is … Continue reading How is integrated marketing effective?
Obtaining perfect alignment of culture and brand is a moment in … Continue reading ALIGNING BRAND AND CULTURE: How investing in culture drives brand delivery and customer satisfaction.
Storytelling is the hottest trend in marketing today, and it’s no wonder. In a … Continue reading How to drive customers to action through the persuasive power of narratives
Building a strategy to earn name recognition in the marketplace is more complex today than ever, and increased competition breeds … Continue reading How to ensure everyone knows your name so prospects are already familiar with you
Creating a brand-focused organization shifts it from a commodity to a position of brand preference, which equates to higher marketplace value. Making the brand the central focus of the organization helps employees understand what is on brand and what is not.
It seems that any business recommendation provokes the same question: “What’s the return on investment?” And, where brand issues are concerned, the question is often met with uncomfortable silence.