Category Archives: Branding

Get Ready for Generation Z — the Next Big Consumers

Ready or not, it’s happening: Generation Z is coming of age, entering the workforce, and gearing up to be the next consumer powerhouse. But what do we really know about this generation that currently comprises 32 percent of the world’s population? While there has been much discussion about Millennials, the world is just now understanding … Continue reading Get Ready for Generation Z — the Next Big Consumers

Ignite Your Business Podcast: Mike Schoedinger talks Company Culture

This blog is compiled from the Ignite Your Business™ Podcast in which GREENCREST CEO and Chief Strategy Officer Kelly Borth interviewed Mike Schoedinger, president, Schoedinger Funeral and Cremation Service, about the importance of team culture to a company’s success. Kelly Borth: On this Ignite Your Business™ Podcast, we’re talking about “Why Culture is Important to … Continue reading Ignite Your Business Podcast: Mike Schoedinger talks Company Culture

Why the strategic process of brand differentiation matters

By Kelly Borth, Chief Strategy Officer at GREENCREST It’s no secret that every company strives to stand out with memorable marketing and advertising campaigns. It is also no secret that many CEOs and advertising professionals struggle with understanding what “brand” is. As company leaders, it is important that you know the answer. A brand is … Continue reading Why the strategic process of brand differentiation matters

Simon says — The why factor is often a game changer

By Kelly Borth, Chief Strategy Officer at GREENCREST Do you know why you get out of bed every day? Do you walk through your office door with a dance in your step? Do your employees know why they go to work every day? Do they execute with purpose and enthusiasm? Does your team know why … Continue reading Simon says — The why factor is often a game changer

Brand Experience: How it can affect your business

Think of brand experience as customer experience. What experience do your customers recall each time they are in contact with your business? Was the experience superior, bad, or neutral?  Was the experience consistent with your company’s brand? Is your brand experience really superior? Customer experiences produce emotional responses, and influence an overall relationship with customers … Continue reading Brand Experience: How it can affect your business

How is integrated marketing effective?

While there’s no shortage of effective tools for promoting your company and increasing market share, an integrated marketing approach is the key to market penetration and to getting the most return for your investment. Consider the advice of financial planners who preach the merits of a diversified portfolio that protects your investments from the whims … Continue reading How is integrated marketing effective?

ALIGNING BRAND AND CULTURE: How investing in culture drives brand delivery and customer satisfaction.

                  Obtaining perfect alignment of culture and brand is a moment in time—the gauge is a moving target, and like a pendulum it sways to the left and right continuously. The point is, once you achieve what feels like the perfect balance, it shifts. Maintaining a culture … Continue reading ALIGNING BRAND AND CULTURE: How investing in culture drives brand delivery and customer satisfaction.

How to drive customers to action through the persuasive power of narratives

            Storytelling is the hottest trend in marketing today, and it’s no wonder. In a world that is moving at the speed of sound, it is nearly impossible to get your message heard. To do so takes imagination, creativity and enchanting your audience in a way that draws them in … Continue reading How to drive customers to action through the persuasive power of narratives

How to ensure everyone knows your name so prospects are already familiar with you

Building a strategy to earn name recognition in the marketplace is more complex today than ever, and increased competition breeds more choices. The Internet feeds prospects’ desire for 24/7 access to information and, at the same time, has changed the face of publishing. Email provides messaging directly to someone’s personal mailbox. Smartphones connect us around … Continue reading How to ensure everyone knows your name so prospects are already familiar with you