Leading Communication

GREENCREST president and certified brand strategist Kelly Borth gives valuable advice to Smart Business Columbus readers on the use of social media communications in her July 2011 column Leading Communication.

Social media in its truest form is word-of-mouth communication – people influencing others within their social sphere and sharing experiences about companies and brands. With social spheres now numbering in the thousands, social media is a communication stream CEOs cannot ignore. It is a fundamental change in the way people communicate, so like it or not, it is essential that companies learn to use this powerful voice as a business driver and brand reputation builder.