Category Archives: social media

What it takes to win online — and why it matters

When it comes to digital marketing, statistics prove creating winning content that will attract prospects and convert them into customers is critical for companies, whether they are marketing to consumers (B2C) or to other businesses (B2B). Attract attention from B2C buyers 76 percent of mobile shoppers change their minds about which retailer or brand to … Continue reading What it takes to win online — and why it matters

“Hey Google…what the heck is a micro-moment?”

In today’s world, it would appear we have all the answers at our fingertips. Whether you are searching for the best sushi restaurant in town or trying to buy tickets to see your favorite band, many of us look to our smartphones and other devices for information. For consumers, this can lead to an overwhelming … Continue reading “Hey Google…what the heck is a micro-moment?”

B2B Social Media

Tips for Writing Clear and Concise Marketing Content

Effective communication is the key to the success of any company in industries across the board. But what exactly does effective marketing content entail? Whether it be social media content, postcards or press releases, here are some tips to follow to guarantee that your marketing content hits the mark. Know Your Purpose Is the purpose … Continue reading Tips for Writing Clear and Concise Marketing Content

Snapchat: Should Your Organization Consider It?

If you think Snapchat is just for kids, think again. The extremely popular social media platform is gaining traction with savvy brands and marketers, but is it a fit for your company? Consider the advantages the platform offers to determine if adding Snapchat to your social media arsenal makes sense. Ability to reach a younger … Continue reading Snapchat: Should Your Organization Consider It?

Five Things You Can do Today to Improve Your Organization’s Social Media

As the pace of business continues to accelerate in an increasingly digital world, staying on top of social media can feel like one more thing to add to an already lengthy to-do list. From the newest platform to the latest trends, creating a social media strategy that makes sense for your organization — while keeping … Continue reading Five Things You Can do Today to Improve Your Organization’s Social Media

How to Build an Online Marketing Fire

Knowing how to build a fire is just as essential for survival in the online marketing world as it is in the wilderness. A blazing campfire provides warmth, light and a way to cook food. The fire you want to build online increases awareness and generates online leads. Fire-Starting Tools To start a fire in the … Continue reading How to Build an Online Marketing Fire

Tips for Increasing Social Media Post Engagement

Noticing a consistent trend in ‘likes’ on your social media posts but not a lot of other engagement? Our digital screens are filled with an overwhelming amount of content clutter — so how do you entice your audience to stop scrolling and interact with your posts? Sharing relevant content is always important, but consider including … Continue reading Tips for Increasing Social Media Post Engagement

Steps to Creating the Perfect Social Media Post

Getting your social media post noticed today takes a lot more than just posting a link or sharing a picture. With so many different social media platforms — Facebook, Twitter, Instagram, LinkedIn — it’s essential that you not only create engaging, clever content that entices your viewers to click, but that you also tailor the … Continue reading Steps to Creating the Perfect Social Media Post

Marketing to Millennials – Everything You Need to Know

Millennials are the generation of the future, and therefore tend to be some of today’s biggest decision makers. In marketing, whether you’re trying to promote a new brand or product, bring awareness to your newest startup or influence consumers’ purchase decisions, it’s important to do so in a way that is best received by your … Continue reading Marketing to Millennials – Everything You Need to Know

How Facebook’s News Feed Updates Will Affect Your Business

    Facebook recently changed its News Feed algorithm so that posts from family and friends appear before posts from company pages and brands. This can have tremendous impact on your company’s Facebook metrics. In its announcement, Facebook said the new algorithm update “may cause reach and referral traffic to decline for some pages.” However, … Continue reading How Facebook’s News Feed Updates Will Affect Your Business

Social media marketing and health care: Is the reward worth the risk?

Social media has drastically changed the way the public communicates with various organizations. People can easily interact with others and share their opinions across a multitude of platforms. Big-name brands and agencies have been part of these crucial conversations for years, but numerous health care provider agencies have held off. Why?   A Big Risk: … Continue reading Social media marketing and health care: Is the reward worth the risk?

B2B Social Media Marketing: Is It Worth It?

Social media has changed everything. Creating and sharing our experiences online has become irrevocably ingrained into our culture. It didn’t take long for marketers to join the game. Since the beginning, social media has played an ever-increasing role in marketing strategies for businesses. Yet some companies still aren’t convinced social media will boost their revenue, … Continue reading B2B Social Media Marketing: Is It Worth It?

Strategic Choices: Which social media networks should my company use?

Social media can be a great tool to help drive traffic to a company website, engage and develop relationships, and offer an online experience that helps communicate a brand. Many business owners believe they need a presence on every social media network, while others don’t see the value in any. The truth is, not every … Continue reading Strategic Choices: Which social media networks should my company use?

Get in the Online Marketing Game

Redefining Market Success Over the past decade, three significant things have redefined what CEOs need to achieve marketing success. Online and smartphone technology has evolved, and the millennial generation has moved into influential roles within business. This has caused a shift from traditional marketing (print, outdoor, broadcast, cable, direct mail) to online marketing (website, search engine optimization, … Continue reading Get in the Online Marketing Game

Think of Social Media as an Online Newsletter

We still run across numerous companies that struggle with understanding the value of social media and the strategy needed to make it an effective communications channel. They lack an understanding of what type of content is meaningful and the discipline to post, monitor and measure frequently enough to build a loyal following and produce solid results. … Continue reading Think of Social Media as an Online Newsletter