Search engine optimization (SEO) is an integral part of any company’s digital marketing strategy. With Google’s ever-changing algorithm, SEO tactics are evolving, growing and changing the way we build websites. It is important for your company to stay ahead of the curve because, otherwise, what good is a website that your customers can’t find?
Here are five essential tips for SEO success with your site:
Having a mobile-friendly website used to be a luxury. Today, it is mandatory. Google announced last year that there are now more searches performed on mobile devices than on desktops. Users will be seeing your website from their tablets, smartphones and other mobile devices. Is your site ready for this? Make sure your site is mobile-friendly, or your rankings will suffer, drastically.
Not only do you want to make sure your site is built to be seen across devices, you want to make sure it is built so search engines can read it. This includes adding meta data, alt text, h1 headers and enough of the keyword-rich content for a search engine to understand and place your site in relevant search results. Optimizing your site can boost your rankings, which places your website towards the top of the search results.
Content is everything. How would we know what a site was for without content? We wouldn’t, and neither would Google. High-quality, relevant content with the right keywords is the simplest way to implement SEO best practices on your site. Unique content is key. Using duplicate content can hurt your rankings. Be sure to include at least 250 words of content on each relevant page of your site.
With content, come keywords. Keywords are words or phrases users will type into search engines to make your site appear. The more relevant keywords you have, the more your site just might appear. You should be able to know off the top of your head what your main keywords are, but if you’d like to explore further possibilities, using Google’s Keyword Planner can be a great tool. However, be very wary of keyword stuffing. It can damage your reputation with Google and make your rankings drop. No one likes to be tricked, especially Google.
5. User Experience
Last, but not least, consider user experience. You must take into account a user’s experience on your website. This helps not only users but your SEO rankings as well. Does your landing page have a clear purpose and call to action? Are your links broken? Is your text readable? Not only would these errors make your site frustrating for a user, they would hurt your SEO rankings.
Understanding and implementing these essential tips will ensure your website is ready for today’s search engines.
Contact us to speak with our Google-certified SEO experts and get started on boosting your site’s SEO rankings today!