Google Partner. You’ve probably seen that name and badge floating around the internet — but what exactly is a Google Partner? A Google Partner is a company that has demonstrated AdWords skill and expertise and has helped clients grow their customer base and revenue through AdWords campaigns. Agencies that achieve Google Partner status are dedicated … Continue reading Benefits of Working with a Google Partner Agency
Knowing how to build a fire is just as essential for survival in the online marketing world as it is in the wilderness. A blazing campfire provides warmth, light and a way to cook food. The fire you want to build online increases awareness and generates online leads. Fire-Starting Tools To start a fire in the … Continue reading How to Build an Online Marketing Fire
Did you know that YouTube is the second largest search engine, after Google? And it is becoming more popular year over year. Video marketing in particular is becoming a mainstay as social media and search engines give it special emphasis in search results and newsfeeds. According to YouTube, more than 300 hours of video were … Continue reading Get Found Online with YouTube SEO
Receiving online conversions through paid search campaigns requires efforts in more than just ad copy and creativity. Just as important is how those ads appear and where they’re sending users. When you’re focusing on gaining online conversions, your search campaigns should include features like images, sitelink extensions, reviews, testimonials and more. We’ll explore some essential ad features … Continue reading Boost Online Conversions with Ad and Landing Page Updates
There are dangerous marketing myths that are currently holding companies back from increased profits. The truth is, good marketing is integrated and includes a blend of social media, brand development, advertising, public relations, and website and search engine optimization (SEO). Many companies are still struggling to incorporate essential aspects of digital marketing into … Continue reading 5 Marketing Myths that Cost Companies Customers and Sales
Finding new customers is the lifeblood of most businesses. Few of us have customers lining up at the door, so “hunting” for new customer leads is a critical component of generating revenue. Yet, according to a research report by BPM Forum, most companies never follow up on 80 percent of the leads they generate. … Continue reading 7 Tips to Enhance Your Lead Generation Marketing Efforts
Most business owners know that the best time to sell a business or attract potential buyers or investors is when that business is healthy. And one mark of a healthy business is a strong bottom line. It pays, therefore, for business owners to pay attention to how well they are attracting sales leads and making sure that … Continue reading 4 strategies to improve bottom line, generate leads
2016 has been heralded by many as “the year of video.” According to Cisco, more than 80% of all consumer internet traffic will be video content by 2019. Video marketing isn’t just the future, it’s now: 96% of B2B organizations use video in some capacity in their marketing campaigns, and 73% report positive results to … Continue reading 3 Remarkable Stats that Prove the Power of Video Marketing
Essential search engine optimization SEO tips to improve your search engine rankings.
Today, Google is changing its algorithm to rank mobile-friendly websites higher in mobile search results. It will also crawl content from apps to display relevant app information for a search. What does this mean for you? Website search traffic from mobile devices has increased by 20% within the last year, so having a mobile-friendly … Continue reading Are You Ready? Google Algorithm Update Makes Mobile-Friendly Websites a Must
(This BrandPro article is the second in a series of five articles that discuss the process of “Turning Prospects into Lifetime Customers.”) Every loyal customer was once a prospect. There was a time when they did not even know your name. So when you begin to think about turning prospects into lifetime customers, the first … Continue reading Attract: The First Step in Turning Prospects into Lifetime Customers
Online marketing has become a necessary strategy to reach potential customers. Most consumers make a trip online at some point during the buying cycle to research different products and services and to find contact information and hours of operation for a particular business. It is critical that your company website is found among the sea … Continue reading Online Marketing: The basics
Search marketing is a form of Internet marketing with the goal to promote websites by increasing their visibility in search engine result pages. Search marketing typically involves a combination of website search engine optimization and paid placement. Search engine optimization (SEO) aims to bring more traffic to your website from your “organic” search results. Your … Continue reading What is search marketing?
By Kelly Borth, Chief Strategy Officer at GREENCREST If being online is a part of your business strategy, you need more than a quality, user-friendly website. You need smart SEO. When a person conducts an online search using words related to your business, SEO increases the likelihood that your website is listed at the top … Continue reading Smart SEO: How to optimize your website for search engines
To increase your search engine page rank, you must begin by determining the keywords you want to target. A good place to start looking for keywords is your website statistics. You can review which keywords people are currently using to find your site. Other sources for keywords include searching the content of your competitors’ sites, … Continue reading Increase your website’s search engine page rank