Tag Archives: seo

Benefits of Working with a Google Partner Agency

Google Partner. You’ve probably seen that name and badge floating around the internet — but what exactly is a Google Partner? A Google Partner is a company that has demonstrated AdWords skill and expertise and has helped clients grow their customer base and revenue through AdWords campaigns. Agencies that achieve Google Partner status are dedicated … Continue reading Benefits of Working with a Google Partner Agency

How to Build an Online Marketing Fire

Knowing how to build a fire is just as essential for survival in the online marketing world as it is in the wilderness. A blazing campfire provides warmth, light and a way to cook food. The fire you want to build online increases awareness and generates online leads. Fire-Starting Tools To start a fire in the … Continue reading How to Build an Online Marketing Fire

Get Found Online with YouTube SEO

Did you know that YouTube is the second largest search engine, after Google? And it is becoming more popular year over year. Video marketing in particular is becoming a mainstay as social media and search engines give it special emphasis in search results and newsfeeds. According to YouTube, more than 300 hours of video were … Continue reading Get Found Online with YouTube SEO

Boost Online Conversions with Ad and Landing Page Updates

Receiving online conversions through paid search campaigns requires efforts in more than just ad copy and creativity. Just as important is how those ads appear and where they’re sending users. When you’re focusing on gaining online conversions, your search campaigns should include features like images, sitelink extensions, reviews, testimonials and more. We’ll explore some essential ad features … Continue reading Boost Online Conversions with Ad and Landing Page Updates

5 Marketing Myths that Cost Companies Customers and Sales

    There are dangerous marketing myths that are currently holding companies back from increased profits. The truth is, good marketing is integrated and includes a blend of social media, brand development, advertising, public relations, and website and search engine optimization (SEO). Many companies are still struggling to incorporate essential aspects of digital marketing into … Continue reading 5 Marketing Myths that Cost Companies Customers and Sales

7 Tips to Enhance Your Lead Generation Marketing Efforts

  Finding new customers is the lifeblood of most businesses. Few of us have customers lining up at the door, so “hunting” for new customer leads is a critical component of generating revenue. Yet, according to a research report by BPM Forum, most companies never follow up on 80 percent of the leads they generate. … Continue reading 7 Tips to Enhance Your Lead Generation Marketing Efforts

4 strategies to improve bottom line, generate leads

Most business owners know that the best time to sell a business or attract potential buyers or investors is when that business is healthy. And one mark of a healthy business is a strong bottom line. It pays, therefore, for business owners to pay attention to how well they are attracting sales leads and making sure that … Continue reading 4 strategies to improve bottom line, generate leads

3 Remarkable Stats that Prove the Power of Video Marketing

2016 has been heralded by many as “the year of video.” According to Cisco, more than 80% of all consumer internet traffic will be video content by 2019. Video marketing isn’t just the future, it’s now: 96% of B2B organizations use video in some capacity in their marketing campaigns, and 73% report positive results to … Continue reading 3 Remarkable Stats that Prove the Power of Video Marketing

Are You Ready? Google Algorithm Update Makes Mobile-Friendly Websites a Must

  Today, Google is changing its algorithm to rank mobile-friendly websites higher in mobile search results. It will also crawl content from apps to display relevant app information for a search. What does this mean for you? Website search traffic from mobile devices has increased by 20% within the last year, so having a mobile-friendly … Continue reading Are You Ready? Google Algorithm Update Makes Mobile-Friendly Websites a Must