Category Archives: website

5 Web Design Blunders Every Business Should Avoid

Thinking about building a new website for your business? Considering re-building one that you’ve had for a few years? While the project may seem simple enough at the start, inevitably it becomes more and more complex — and easy to make mistakes. Working with a great web design agency such as GREENCREST will help you … Continue reading 5 Web Design Blunders Every Business Should Avoid

How to Build an Online Marketing Fire

Knowing how to build a fire is just as essential for survival in the online marketing world as it is in the wilderness. A blazing campfire provides warmth, light and a way to cook food. The fire you want to build online increases awareness and generates online leads. Fire-Starting Tools To start a fire in the … Continue reading How to Build an Online Marketing Fire

5 Steps to Creating a Website Analytics Measurement Plan

    If your business runs online sales or marketing campaigns, it’s important to know which activities are working and which aren’t. Accurate data is key in making smart decisions, and the power of online analytics comes into play. Website analytics tools such as Google AdWords often include key metrics — the number of website … Continue reading 5 Steps to Creating a Website Analytics Measurement Plan

3 Remarkable Stats that Prove the Power of Video Marketing

2016 has been heralded by many as “the year of video.” According to Cisco, more than 80% of all consumer internet traffic will be video content by 2019. Video marketing isn’t just the future, it’s now: 96% of B2B organizations use video in some capacity in their marketing campaigns, and 73% report positive results to … Continue reading 3 Remarkable Stats that Prove the Power of Video Marketing

Get in the Online Marketing Game

Redefining Market Success Over the past decade, three significant things have redefined what CEOs need to achieve marketing success. Online and smartphone technology has evolved, and the millennial generation has moved into influential roles within business. This has caused a shift from traditional marketing (print, outdoor, broadcast, cable, direct mail) to online marketing (website, search engine optimization, … Continue reading Get in the Online Marketing Game

Search Marketing: The Pros and Cons of Advertising on Search Engines

What is Search Marketing? The term “search marketing” refers to the process of gaining traffic and visibility from search engines — such as Google and Bing — through either paid or unpaid efforts. When we talk about search marketing, we’re talking about strategies that help businesses rank higher than the competition. However, earning that No. … Continue reading Search Marketing: The Pros and Cons of Advertising on Search Engines

Are You Ready? Google Algorithm Update Makes Mobile-Friendly Websites a Must

  Today, Google is changing its algorithm to rank mobile-friendly websites higher in mobile search results. It will also crawl content from apps to display relevant app information for a search. What does this mean for you? Website search traffic from mobile devices has increased by 20% within the last year, so having a mobile-friendly … Continue reading Are You Ready? Google Algorithm Update Makes Mobile-Friendly Websites a Must

Nurture: The Fourth Step in Turning Prospects into Lifetime Customers

Congratulations! You have successfully completed the first three steps of turning prospects into lifetime customers: Attract, Engage, and Convert. Now, you are ready for the Nurture phase. And, yes, you’re almost to the point of sale! However, not all leads will become customers. Depending on where they are in the sales cycle, some leads may … Continue reading Nurture: The Fourth Step in Turning Prospects into Lifetime Customers

Google’s New Universal Analytics: Evolving Online Customer Data Collection

By Kelly Borth, Chief Strategy Officer at GREENCREST You have a website. You’re active on social media. You advertise. You develop public relations campaigns. You dispatch a sales team. However, all of your marketing efforts are meaningless unless you know what’s working and what’s not. It’s important to measure and evaluate performance across every marketing … Continue reading Google’s New Universal Analytics: Evolving Online Customer Data Collection

Convert: The Third Step in Turning Prospects into Lifetime Customers

(This BrandPro article is the fourth in a series of five articles that discuss the process of “Turning Prospects into Lifetime Customers.”) During the Engage phase of the Marketing Funnel, you maintained your prospects’ attention and enticed them to interact with your brand online. Once you have engaged a prospect, he or she is more … Continue reading Convert: The Third Step in Turning Prospects into Lifetime Customers