When it comes to digital marketing, statistics prove creating winning content that will attract prospects and convert them into customers is critical for companies, whether they are marketing to consumers (B2C) or to other businesses (B2B). Attract attention from B2C buyers 76 percent of mobile shoppers change their minds about which retailer or brand to … Continue reading What it takes to win online — and why it matters
In today’s world, it would appear we have all the answers at our fingertips. Whether you are searching for the best sushi restaurant in town or trying to buy tickets to see your favorite band, many of us look to our smartphones and other devices for information. For consumers, this can lead to an overwhelming … Continue reading “Hey Google…what the heck is a micro-moment?”
Can a website be good at converting leads? The short answer: Yes! Conversion rate optimization (CRO) is an evolving discipline but knowing exactly what “counts” as a conversion, how to track website conversions, why you need to track website conversions, and how you can use those results to inform other marketing decisions can play a … Continue reading How to Get More Leads from Your Website
Business-to-business (B2B) buyers are increasingly self-directed in their research. In fact, according to Google, 68 percent of B2B buyers prefer to research online on their own before making any purchasing decisions. Recently, GREENCREST invited local business owners to its office for Google Partners Connect, an event co-hosted with Google to share research, strategies and tips … Continue reading Curious, Demanding, Impatient: The New Business Buyer
In the era of mobile, consumers are more empowered than ever before. In fact, online consumers spend close to 350 hours a year researching local products and services on their smartphones, according to Google. Now more than ever before, “research-obsessed” consumers are making informed decisions about the services they use and the products they buy. … Continue reading 10 Statistics that Prove the Power of Local Search Optimization
Thinking about building a new website for your business? Considering re-building one that you’ve had for a few years? While the project may seem simple enough at the start, inevitably it becomes more and more complex — and easy to make mistakes. Working with a great web design agency such as GREENCREST will help you … Continue reading 5 Web Design Blunders Every Business Should Avoid
Google Partner. You’ve probably seen that name and badge floating around the internet — but what exactly is a Google Partner? A Google Partner is a company that has demonstrated AdWords skill and expertise and has helped clients grow their customer base and revenue through AdWords campaigns. Agencies that achieve Google Partner status are dedicated … Continue reading Benefits of Working with a Google Partner Agency
Knowing how to build a fire is just as essential for survival in the online marketing world as it is in the wilderness. A blazing campfire provides warmth, light and a way to cook food. The fire you want to build online increases awareness and generates online leads. Fire-Starting Tools To start a fire in the … Continue reading How to Build an Online Marketing Fire
As a Google Partner agency, we get asked if it’s worth running a Google AdWords campaign for B2B companies. My answer is always yes but do so with caution. A B2B search advertising campaign is different than a B2C campaign. One major reason for the difference is the length of the sales cycle. B2B sales cycles … Continue reading Google AdWords for B2B Companies: Yes or No?
If your business runs online sales or marketing campaigns, it’s important to know which activities are working and which aren’t. Accurate data is key in making smart decisions, and the power of online analytics comes into play. Website analytics tools such as Google AdWords often include key metrics — the number of website … Continue reading 5 Steps to Creating a Website Analytics Measurement Plan
2016 has been heralded by many as “the year of video.” According to Cisco, more than 80% of all consumer internet traffic will be video content by 2019. Video marketing isn’t just the future, it’s now: 96% of B2B organizations use video in some capacity in their marketing campaigns, and 73% report positive results to … Continue reading 3 Remarkable Stats that Prove the Power of Video Marketing
Essential search engine optimization SEO tips to improve your search engine rankings.
Redefining Market Success Over the past decade, three significant things have redefined what CEOs need to achieve marketing success. Online and smartphone technology has evolved, and the millennial generation has moved into influential roles within business. This has caused a shift from traditional marketing (print, outdoor, broadcast, cable, direct mail) to online marketing (website, search engine optimization, … Continue reading Get in the Online Marketing Game
What is Search Marketing? The term “search marketing” refers to the process of gaining traffic and visibility from search engines — such as Google and Bing — through either paid or unpaid efforts. When we talk about search marketing, we’re talking about strategies that help businesses rank higher than the competition. However, earning that No. … Continue reading Search Marketing: The Pros and Cons of Advertising on Search Engines
Today, Google is changing its algorithm to rank mobile-friendly websites higher in mobile search results. It will also crawl content from apps to display relevant app information for a search. What does this mean for you? Website search traffic from mobile devices has increased by 20% within the last year, so having a mobile-friendly and … Continue reading Are You Ready? Google Algorithm Update Makes Mobile-Friendly Websites a Must
By Kelly Borth, Chief Strategy Officer at GREENCREST It’s safe to say that as business owners one of our ultimate goals is to create customer loyalty. There is as much as a 90% cost reduction when selling to an existing customer compared to acquiring a new one. That’s why it’s important to intimately understand your […]
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