How to analyze trends and determine which ones are likely to have the biggest effect

analyze trends

The advertising industry has seen an enormous degree of change over the 21 years that Kelly Borth has lead GREENCREST. She describes it for November’s Smart Business readers as “a virtual treadmill”.

In her latest article for the monthly publication GREENCREST’S Chief Strategy Officer discusses how to analyze industry trends and determine the effect and impact they are likely to have.