Brand Pro Blog

Brand Pro Blog gives insight into many marketing issues facing businesses today.

Learn about the latest marketing trends and strategies that are driving companies to dominate their markets. If you’re ready to take the lead, GREENCREST can help you get there.

Why what worked in 2008 is no longer applicable in 2013
As the economy slowly recovers, you need to adapt to the times when marketing your products and services. What worked Read more
How to ensure everyone knows your name so prospects are already familiar with you
Building a strategy to earn name recognition in the marketplace is more complex today than ever, and increased competition breeds Read more
How to get your sales efforts to stand out with a strategy and effort to be memorable
                    The ability to articulate your message of differentiation or value Read more
How to establish from where your company growth will come
I have worked with CEOs for more than 30 years, and one constant that I have seen is a lack Read more
How to analyze certain factors to see if your marketing offers all that it should
According to Wikipedia, “bang for the buck” is an idiom meaning the worth of one’s money or exertion. The phrase Read more
How the right structure pays off for supporting a cause or organization
I love sponsorships, and if structured right, they can be one of the most strategic marketing partnerships for your company’s Read more
Five Marketing Musts for Your Family Business
In order for a family business to be successful, it’s important for its leaders to give their organization every advantage Read more
Eight keys to developing long-term customer connections
If I did a Google search, I am certain there would be numerous authors who have written about building lasting Read more
How to consider the concept of ‘ value-added ’ in your marketing — and does it work?
“ Value-added ” has become one of those terms that has grown in ambiguity in recent years. The term has Read more
How breaking through the clutter is a matter of how it is presented
Whether or not your message gets heard has a lot to do with the way you present it to the Read more
How analyzing points of contact with your customers can lead to more successful sales
Understanding what transpires at every point of contact with your company can provide some great insights into why prospects and Read more
Columbus Monument Company Completes Final Touches on U.S. Marine Corps Monument Dedicated to VMO-6 Squadron
Monument engraved with the names of five courageous Ohioans Columbus, Ohio 43204—Known for four generations of experience in the memorial Read more