The landscape of web design is constantly evolving. New, advanced technologies and changing user habits dictate trends: What was trendy just 12 months ago can quickly become passé, and what was out of touch can suddenly become cool and retro. Here are some hot trends that we’ve seen that will impact design in 2019. #1 … Continue reading 5 Web Design Trends You Need to Nail in 2019
(This BrandPro article is the second in a series of five articles that discuss the process of “Turning Prospects into Lifetime Customers.”) Every loyal customer was once a prospect. There was a time when they did not even know your name. So when you begin to think about turning prospects into lifetime customers, the first … Continue reading Attract: The First Step in Turning Prospects into Lifetime Customers
Whether you’re launching a brand new website or have redesigned your current website, you have an opportunity to market it! Ingredients Keyword search engine optimization (SEO) Social media profiles Social bookmarks Email template/signature Email list Online advertising Business cards Press release Traditional marketing materials Launch party Directions Whip up a list of keywords related to … Continue reading Marketing recipe for a winning website launch
Online marketing has become a necessary strategy to reach potential customers. Most consumers make a trip online at some point during the buying cycle to research different products and services and to find contact information and hours of operation for a particular business. It is critical that your company website is found among the sea … Continue reading Online Marketing: The basics
We all want happy customers. Having happy customers means we’re doing something well. When discussing ways to create happy customers, we oftentimes focus on interpersonal interaction, meetings, email and phone conversations. But what about creating happy customers through online interaction? A customer’s User Experience, abbreviated UX, refers to how the customer feels while interfacing with … Continue reading 6 ways to create an astounding user experience
Search marketing is a form of Internet marketing with the goal to promote websites by increasing their visibility in search engine result pages. Search marketing typically involves a combination of website search engine optimization and paid placement. Search engine optimization (SEO) aims to bring more traffic to your website from your “organic” search results. Your … Continue reading What is search marketing?
By Kelly Borth, Chief Strategy Officer at GREENCREST If being online is a part of your business strategy, you need more than a quality, user-friendly website. You need smart SEO. When a person conducts an online search using words related to your business, SEO increases the likelihood that your website is listed at the top … Continue reading Smart SEO: How to optimize your website for search engines
By Kelly Borth, Chief Strategy Officer at GREENCREST As anyone in business or sales will tell you, first impressions are everything. Initial judgments are made within four seconds, and finalized within 30. As business owners, we’re concerned with the image we’re sending our target markets, how employees represent our companies and how potential customers perceive … Continue reading First Impressions Matter: Strengthen your brand with a credible, quality website
Use your Web site to measure advertising campaigns by driving people to specific pages on your Web site. Instead of just listing your company’s home page in your ad, create a specific page for each campaign that can only be accessed by typing in that address. For example, www.yourcompany.com/bf will drive people from your Business … Continue reading Measure advertising campaigns with your website
To increase your search engine page rank, you must begin by determining the keywords you want to target. A good place to start looking for keywords is your website statistics. You can review which keywords people are currently using to find your site. Other sources for keywords include searching the content of your competitors’ sites, … Continue reading Increase your website’s search engine page rank
Powerful website copy is brief, precise and fresh. Website visitors have limited time and attention spans, so you have to act fast. Ask yourself if a visitor will learn the key details about a product or service within 15 seconds of landing on a page. Headlines should make an immediate impression. Bullet points, headings and … Continue reading How to write effective website copy
People form judgments about a company within 3 seconds of viewing its website. We are a visual society, and our opinions about the quality and professionalism of a company are easily swayed by its presentation and web design. Join GREENCREST Web Developer, Chris Kavinsky, as he shares key points on how to improve your web … Continue reading First Impressions Are Everything: Strengthen your brand and online reputation with a quality web design
GREENCREST’s Michael Johnson explains how to use your website to measure the success of advertising campaigns.
Kelly Borth, GREENCREST Chief Creative Officer, shared with October’s Smart Business readers her insight on “How to Join the Mobile Revolution and Help Change Your World”. “The mobile revolution is here and skyrocketing. It reminds me of social media in 2009 —it was no longer something to ponder, but rather to embrace. One of the … Continue reading Join the Mobile Revolution
Web-based and electronic media are gaining prominence among companies’ standard portfolio of marketing tools.
Directing consumers to your Web site has become the definitive call to action. Not only can a company provide an overview of its capabilities with its Web site, it can feasibly complete a sales transaction.
Remember, design is only half the presentation. To make the most out of your presence on the Web, follow these basic principles and consistently review and update your written content.
Your Web site needs to speak to potential clients as a representative of your company as well as serve the needs of current clients.