Category Archives: Web Design/Development

5 Web Design Trends You Need to Nail in 2019

The landscape of web design is constantly evolving. New, advanced technologies and changing user habits dictate trends: What was trendy just 12 months ago can quickly become passé, and what was out of touch can suddenly become cool and retro. Here are some hot trends that we’ve seen that will impact design in 2019. #1 … Continue reading 5 Web Design Trends You Need to Nail in 2019

Attract: The First Step in Turning Prospects into Lifetime Customers

(This BrandPro article is the second in a series of five articles that discuss the process of “Turning Prospects into Lifetime Customers.”) Every loyal customer was once a prospect. There was a time when they did not even know your name. So when you begin to think about turning prospects into lifetime customers, the first … Continue reading Attract: The First Step in Turning Prospects into Lifetime Customers

Marketing recipe for a winning website launch

Whether you’re launching a brand new website or have redesigned your current website, you have an opportunity to market it! Ingredients Keyword search engine optimization (SEO) Social media profiles Social bookmarks Email template/signature Email list Online advertising Business cards Press release Traditional marketing materials Launch party Directions Whip up a list of keywords related to … Continue reading Marketing recipe for a winning website launch

Online Marketing: The basics

Online marketing has become a necessary strategy to reach potential customers. Most consumers make a trip online at some point during the buying cycle to research different products and services and to find contact information and hours of operation for a particular business. It is critical that your company website is found among the sea … Continue reading Online Marketing: The basics

6 ways to create an astounding user experience

We all want happy customers. Having happy customers means we’re doing something well. When discussing ways to create happy customers, we oftentimes focus on interpersonal interaction, meetings, email and phone conversations. But what about creating happy customers through online interaction? A customer’s User Experience, abbreviated UX, refers to how the customer feels while interfacing with … Continue reading 6 ways to create an astounding user experience

What is search marketing?

Search marketing is a form of Internet marketing with the goal to promote websites by increasing their visibility in search engine result pages. Search marketing typically involves a combination of website search engine optimization and paid placement. Search engine optimization (SEO) aims to bring more traffic to your website from your “organic” search results. Your … Continue reading What is search marketing?

Smart SEO: How to optimize your website for search engines

By Kelly Borth, Chief Strategy Officer at GREENCREST If being online is a part of your business strategy, you need more than a quality, user-friendly website. You need smart SEO. When a person conducts an online search using words related to your business, SEO increases the likelihood that your website is listed at the top … Continue reading Smart SEO: How to optimize your website for search engines

First Impressions Matter: Strengthen your brand with a credible, quality website

By Kelly Borth, Chief Strategy Officer at GREENCREST As anyone in business or sales will tell you, first impressions are everything. Initial judgments are made within four seconds, and finalized within 30. As business owners, we’re concerned with the image we’re sending our target markets, how employees represent our companies and how potential customers perceive … Continue reading First Impressions Matter: Strengthen your brand with a credible, quality website

Measure advertising campaigns with your website

Use your Web site to measure advertising campaigns by driving people to specific pages on your Web site. Instead of just listing your company’s home page in your ad, create a specific page for each campaign that can only be accessed by typing in that address. For example, www.yourcompany.com/bf will drive people from your Business … Continue reading Measure advertising campaigns with your website

Increase your website’s search engine page rank

To increase your search engine page rank, you must begin by determining the keywords you want to target. A good place to start looking for keywords is your website statistics. You can review which keywords people are currently using to find your site. Other sources for keywords include searching the content of your competitors’ sites, … Continue reading Increase your website’s search engine page rank