New SMART Goals to Help Generate Creativity

You’ve heard of the age-old SMART goals acronym — the SMART model — smart, measurable, attainable, realistic and timely — but sticking to such rigid guidelines can sometimes stifle creative thinking and idea development.

2019 is right around the corner. We’ve created a new set of goals to help you and your team achieve your SMART objectives in the coming year.

S: Stretch
Stretch your mind. Don’t go back to your usual way of generating ideas. Instead, do something different or unique. Think outside the box — way outside the box! Even your craziest ideas could have some great, realistic components that you can use.

M: Meditate
We live in a world that bombards our minds with hundreds of thoughts each day. Take some time to focus on the present moment and pause the other thoughts in your head. The inner peace that comes with meditation doesn’t just help your health, it can help you be more creative and generate better ideas.

A: Ask for Help
Feeling stuck? Reach out to a colleague, peer or friend, and ask for their opinion. The feedback you receive could trigger a whole new series of ideas you hadn’t previously considered.

R: Relax
Have you ever noticed that some of your best ideas seem to pop up in the middle of the night or while you’re taking a shower? The best ideas don’t usually come when you’re under stress, so take a step back, relax, and let all of the information sink in. You might be surprised with what other ideas may come up.

T: Transform
You’ve used the first four parts of our new SMART goals to help generate a list full of information and ideas — now it’s time to take that information and transform it into your final, creative product.

Need help developing creative marketing solutions? Interested in incorporating this SMART model into your marketing strategy? We can help! Contact the GREENCREST team with all of your marketing and advertising needs.