Tag Archives: GREENCREST

Snapchat: Should Your Organization Consider It?

If you think Snapchat is just for kids, think again. The extremely popular social media platform is gaining traction with savvy brands and marketers, but is it a fit for your company? Consider the advantages the platform offers to determine if adding Snapchat to your social media arsenal makes sense. Ability to reach a younger … Continue reading Snapchat: Should Your Organization Consider It?

Helpful Tips for Successful Holiday Marketing Campaigns

Year after year, consumers are bombarded with hundreds of holiday marketing messages. So, how can your company stand out and create a successful holiday marketing campaign? We discuss some of the best tips to follow that will help your holiday marketing message stand out and make an impact with your target consumers. Get the Timing … Continue reading Helpful Tips for Successful Holiday Marketing Campaigns

Direct Mail Marketing: Best Practices for a Digital World

Despite contrary belief, direct mail marketing is not dead. In fact, with companies focusing on digital marketing efforts, now is the best time to make sure you have a solid print marketing strategy. Direct mail marketing is still as effective as digital when strategically implemented. Keep in mind the following best practices when developing your … Continue reading Direct Mail Marketing: Best Practices for a Digital World

Five Things You Can do Today to Improve Your Organization’s Social Media

As the pace of business continues to accelerate in an increasingly digital world, staying on top of social media can feel like one more thing to add to an already lengthy to-do list. From the newest platform to the latest trends, creating a social media strategy that makes sense for your organization — while keeping … Continue reading Five Things You Can do Today to Improve Your Organization’s Social Media

PowerPoint Best Practices for a Stronger Presentation

We’ve all experience it: Sitting at a seminar, and the presenter pulls up a text-heavy slideshow and begins reading it word for word, slide by slide. There may be valuable information on the screen but the second a PowerPoint is read like a script the audience’s mind is wondering off elsewhere. We all are probably … Continue reading PowerPoint Best Practices for a Stronger Presentation

Seven Tips for a Successful Email Marketing Strategy

Email marketing, which has become one of the most efficient marketing tactics, makes it easy to engage prospects and maintain relationships with your existing customers. You can even develop a series of emails to help guide a prospect through the buyer’s journey. With so many companies focusing efforts on email marketing, how do you make … Continue reading Seven Tips for a Successful Email Marketing Strategy

10 Tips for an Effective Marketing Booth

You signed up to have a marketing booth at a trade show, networking event or festival to shake up your marketing mix. Now what? What can you do to generate new business leads or meet potential new talent? You have to be strategic, plan ahead and bring your marketing A-game! Here are ten booth display … Continue reading 10 Tips for an Effective Marketing Booth

New SMART Goals to Help Generate Creativity

You’ve heard of the age-old SMART goals acronym — the SMART model — smart, measurable, attainable, realistic and timely — but sticking to such rigid guidelines can sometimes stifle creative thinking and idea development. 2019 is right around the corner. We’ve created a new set of goals to help you and your team achieve your … Continue reading New SMART Goals to Help Generate Creativity

Initiating a Call to Action

As CEOs, we want results from our marketing investments, but sometimes we forget to guide prospects to take action. A call to action, or CTA, instructs prospects to perform a desired action such as “learn more,” “call today,” or “download the e-book.” The most effective CTAs relate to where your audience is in the sales … Continue reading Initiating a Call to Action

How to Choose the Right PR Agency for your Company

Regardless of your business or brand, having the right Public Relations (PR) agency is the only way to make sure your successes are being shared throughout your industry. You work hard to make your business successful — putting in long hours, taking on more work and making tough decisions. When the hard work pays off … Continue reading How to Choose the Right PR Agency for your Company

Tips for Increasing Social Media Post Engagement

Noticing a consistent trend in ‘likes’ on your social media posts but not a lot of other engagement? Our digital screens are filled with an overwhelming amount of content clutter — so how do you entice your audience to stop scrolling and interact with your posts? Sharing relevant content is always important, but consider including … Continue reading Tips for Increasing Social Media Post Engagement

Top Marketing Trends to Look for – and Master – in 2017

In 2016, the trends in content and digital marketing made great advancements. Changes in technology, social media platforms and content promotion styles were just a few of the things at the top of marketers’ minds. Moving into 2017, those trends will continue to grow and gain importance, but the new year will bring its own … Continue reading Top Marketing Trends to Look for – and Master – in 2017

The Secret to Creating Direct Mail Content That Works

Direct mail is meant to capture the reader’s attention, quickly get to the point and share important information. As a marketer, you don’t want to take too long to get to the “meat” of your content, otherwise you will lose the readers’ interest. A good direct mail piece creates excitement, interest, questions and pictures in … Continue reading The Secret to Creating Direct Mail Content That Works

Get Found Online with YouTube SEO

Did you know that YouTube is the second largest search engine, after Google? And it is becoming more popular year over year. Video marketing in particular is becoming a mainstay as social media and search engines give it special emphasis in search results and newsfeeds. According to YouTube, more than 300 hours of video were … Continue reading Get Found Online with YouTube SEO

Boost Online Conversions with Ad and Landing Page Updates

Receiving online conversions through paid search campaigns requires efforts in more than just ad copy and creativity. Just as important is how those ads appear and where they’re sending users. When you’re focusing on gaining online conversions, your search campaigns should include features like images, sitelink extensions, reviews, testimonials and more. We’ll explore some essential ad features … Continue reading Boost Online Conversions with Ad and Landing Page Updates

Steps to Creating the Perfect Social Media Post

Getting your social media post noticed today takes a lot more than just posting a link or sharing a picture. With so many different social media platforms — Facebook, Twitter, Instagram, LinkedIn — it’s essential that you not only create engaging, clever content that entices your viewers to click, but that you also tailor the … Continue reading Steps to Creating the Perfect Social Media Post

Brand Heroes That Dominate – Creating a Brand That is Memorable

Every company dreams of making a difference in the lives of its customers. An unforgettable company inspires, motivates and connects with its customers. These companies are the brand heroes that dominate the market.   While it takes time to develop an unforgettable brand, these strategies will help you start the process of transforming your company … Continue reading Brand Heroes That Dominate – Creating a Brand That is Memorable

Marketing to Millennials – Everything You Need to Know

Millennials are the generation of the future, and therefore tend to be some of today’s biggest decision makers. In marketing, whether you’re trying to promote a new brand or product, bring awareness to your newest startup or influence consumers’ purchase decisions, it’s important to do so in a way that is best received by your … Continue reading Marketing to Millennials – Everything You Need to Know