Tag Archives: brand strategy

New SMART Goals to Help Generate Creativity

You’ve heard of the age-old SMART goals acronym — the SMART model — smart, measurable, attainable, realistic and timely — but sticking to such rigid guidelines can sometimes stifle creative thinking and idea development. 2019 is right around the corner. We’ve created a new set of goals to help you and your team achieve your … Continue reading New SMART Goals to Help Generate Creativity

Six Ways to Lead with Strategy

    Strategy is a game changer. It is what separates the players from the industry leaders. If you want to change the game and take the lead, here are six important keys to success. Competitive Strategy Centers on Brand  It is the unique differentiation your business offers to the marketplace. Brand is a statement … Continue reading Six Ways to Lead with Strategy

Why the strategic process of brand differentiation matters

By Kelly Borth, Chief Strategy Officer at GREENCREST It’s no secret that every company strives to stand out with memorable marketing and advertising campaigns. It is also no secret that many CEOs and advertising professionals struggle with understanding what “brand” is. As company leaders, it is important that you know the answer. A brand is … Continue reading Why the strategic process of brand differentiation matters