Tag Archives: advertising

How to Build an Online Marketing Fire

Knowing how to build a fire is just as essential for survival in the online marketing world as it is in the wilderness. A blazing campfire provides warmth, light and a way to cook food. The fire you want to build online increases awareness and generates online leads. Fire-Starting Tools To start a fire in the … Continue reading How to Build an Online Marketing Fire

New SMART Goals to Help Generate Creativity

You’ve heard of the age-old SMART goals acronym — the SMART model — smart, measurable, attainable, realistic and timely — but sticking to such rigid guidelines can sometimes stifle creative thinking and idea development. 2019 is right around the corner. We’ve created a new set of goals to help you and your team achieve your … Continue reading New SMART Goals to Help Generate Creativity

Initiating a Call to Action

As CEOs, we want results from our marketing investments, but sometimes we forget to guide prospects to take action. A call to action, or CTA, instructs prospects to perform a desired action such as “learn more,” “call today,” or “download the e-book.” The most effective CTAs relate to where your audience is in the sales … Continue reading Initiating a Call to Action

Boost Online Conversions with Ad and Landing Page Updates

Receiving online conversions through paid search campaigns requires efforts in more than just ad copy and creativity. Just as important is how those ads appear and where they’re sending users. When you’re focusing on gaining online conversions, your search campaigns should include features like images, sitelink extensions, reviews, testimonials and more. We’ll explore some essential ad features … Continue reading Boost Online Conversions with Ad and Landing Page Updates

Storytelling, with Science, Can Strike a Chord in Advertising

  Science has proven that words have the power to move people to tears, to action and — yes — to purchase. John P. Kotter, a professor of leadership at the Harvard Business School, once said, “Never underestimate the power of a good story.” Kotter believes in the power of a story to strike a chord in people … Continue reading Storytelling, with Science, Can Strike a Chord in Advertising

7 Ways to Succeed at Project Management

At GREENCREST, we’re a little biased when we say we have the best project-management team in the region. Our project managers love what they do, and they enjoy working with our clients and the various industries our clients serve. And, they’re really good at their jobs. When it comes to project-management, it may surprise many … Continue reading 7 Ways to Succeed at Project Management

Advertising Frequency: Finding the perfect balance

There’s no magic formula for calculating the perfect advertising frequency.  However, industry rules of thumb can be used as a guide to assist in planning a campaign. Know Advertising Frequency Standards Current industry opinion  on advertising frequency says that five to seven ad impressions will have impact and up to 11 ad impressions will call … Continue reading Advertising Frequency: Finding the perfect balance

Strategic Advisor to CEOs Kelly Borth Hits Amazon Best Seller List With New Business Book

Kelly Borth, best-selling author and speaker, recently hit three separate Amazon.com best-seller lists with the new book “The Only Business Book You’ll Ever Need.” Columbus, OH – March 20, 2012 —Kelly Borth, Founder of GREENCREST, recently joined a select group of business experts and entrepreneurs to collaborate and co-write the business and marketing book titled … Continue reading Strategic Advisor to CEOs Kelly Borth Hits Amazon Best Seller List With New Business Book