GREENCREST blog

brand pro blog

Brand Pro Blog gives insight into many marketing issues facing businesses today.

Learn about the latest marketing trends and strategies that are driving companies to dominate their markets. If you're ready to take the lead, GREENCREST can help you get there.

  • Why Video Marketing Should Play a Lead Role in Your Marketing Strategy

    By now, the increased use of video marketing doesn’t come as a surprise. Like social media, digital, and content marketing, video marketing is an important element that you don’t want to leave out of your marketing strategy. This trend has specifically been growing in business-to-business (B2B) marketing, with a study from the Content Marketing Institute […]

  • 3 Tips for Mastering Content Marketing

    Content marketing is an effective way to provide valuable, relevant content to your audience and should be top-of-mind when creating your marketing plan. When done correctly, it can help you retain an audience, generate leads and drive profitable customer action. Use the tips below to help you master your content marketing strategy this year. Tell […]

  • Taking Control of the Customer Experience

      Did you know that 80 percent of companies say they deliver great service, but only 8 percent of their customers agree? Whoa! That is a big gap. Customer service and customer experience should be the No. 1 thing on CEOs’ minds. Eighty-nine percent of marketers believe that they will be competing on customer experience […]

  • When Opportunity Knocks, Be Sure Your Brand Value is Ready

    As a business owner, you want to be as prepared as possible should someone come courting to buy your business or for when you are ready to sell it. There is a lot of preparation involved and much of that advice comes from attorneys, lenders, financial planners and brokers on how to position your company […]

  • Embrace the negative… keywords, that is

    By: Kelly Borth As the owner of a Google Partner marketing agency, my digital team has taught me to love and embrace the negative … keywords, that is. By now, many smart business leaders are familiar with keywords and search engine optimization or SEO. But not many are aware of negative keywords. What are they, […]

  • Use content to generate leads in the sales cycle

    After understanding consumer behavior in different phases of the sales cycle, smart businesses hopped onto the content marketing bandwagon to create valuable information to connect consumers to the answers and solutions they need — when they need it. Marketing teams around the world have realized that to make the best impact, different types of content […]

  • Google AdWords for B2B Companies: Yes or No?

    As a Google Partner agency, we get asked if it’s worth running a Google AdWords campaign for B2B companies. My answer is always yes but do so with caution. A B2B search advertising campaign is different than a B2C campaign. One major reason for the difference is the length of the sales cycle. B2B sales cycles […]

  • Initiating a Call to Action

    As CEOs, we want results from our marketing investments, but sometimes we forget to guide prospects to take action. A call to action, or CTA, instructs prospects to perform a desired action such as “learn more,” “call today,” or “download the e-book.” The most effective CTAs relate to where your audience is in the sales […]

  • How to Choose the Right PR Agency for your Company

    Regardless of your business or brand, having the right Public Relations (PR) agency is the only way to make sure your successes are being shared throughout your industry. You work hard to make your business successful — putting in long hours, taking on more work and making tough decisions. When the hard work pays off […]

  • Tips for Increasing Social Media Post Engagement

    Noticing a consistent trend in ‘likes’ on your social media posts but not a lot of other engagement? Our digital screens are filled with an overwhelming amount of content clutter — so how do you entice your audience to stop scrolling and interact with your posts? Sharing relevant content is always important, but consider including […]

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    GREENCREST Chief Strategy Officer Kelly Borth brings together today’s great marketing thought leaders in one book that helps business owners identify strategies to transform their business.

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    Why Video Marketing Should Play a Lead Role in Your Marketing Strategy

    By now, the increased use of video marketing doesn’t come as a surprise. Like social media, digital, and content marketing, video marketing is an important element that you don’t want to leave out of your marketing strategy. This trend has specifically been growing in business-to-business (B2B) marketing, with a study from the Content Marketing Institute […]