GREENCREST blog

brand pro blog

Brand Pro Blog gives insight into many marketing issues facing businesses today.

Learn about the latest marketing trends and strategies that are driving companies to dominate their markets. If you're ready to take the lead, GREENCREST can help you get there.

  • Helpful Tips for Successful Holiday Marketing Campaigns

    Year after year, consumers are bombarded with hundreds of holiday marketing messages. So, how can your company stand out and create a successful holiday marketing campaign? We discuss some of the best tips to follow that will help your holiday marketing message stand out and make an impact with your target consumers. Get the Timing […]

  • Four GREENCREST clients named to Smart Business Magazine’s Smart 50 list

      GREENCREST, a full-service marketing agency, celebrated Sept. 20 when four of the agency’s clients were honored by Smart Business Magazine at a ceremony in Columbus. Dianne Grote Adams of Safex, Inc., Phil Derrow of Ohio Transmission Corporation, Jennifer Kuntz of Greenleaf Job Training Services, Inc., and J. Michael Vargo of VARGO® Companies were named […]

  • Direct Mail Marketing: Best Practices for a Digital World

    Despite contrary belief, direct mail marketing is not dead. In fact, with companies focusing on digital marketing efforts, now is the best time to make sure you have a solid print marketing strategy. Direct mail marketing is still as effective as digital when strategically implemented. Keep in mind the following best practices when developing your […]

  • Five Things You Can do Today to Improve Your Organization’s Social Media

    As the pace of business continues to accelerate in an increasingly digital world, staying on top of social media can feel like one more thing to add to an already lengthy to-do list. From the newest platform to the latest trends, creating a social media strategy that makes sense for your organization — while keeping […]

  • PowerPoint Best Practices for a Stronger Presentation

    We’ve all experience it: Sitting at a seminar, and the presenter pulls up a text-heavy slideshow and begins reading it word for word, slide by slide. There may be valuable information on the screen but the second a PowerPoint is read like a script the audience’s mind is wondering off elsewhere. We all are probably […]

  • Seven Tips for a Successful Email Marketing Strategy

    Email marketing, which has become one of the most efficient marketing tactics, makes it easy to engage prospects and maintain relationships with your existing customers. You can even develop a series of emails to help guide a prospect through the buyer’s journey. With so many companies focusing efforts on email marketing, how do you make […]

  • Benefits of Working with a Google Partner Agency

    Google Partner. You’ve probably seen that name and badge floating around the internet — but what exactly is a Google Partner? A Google Partner is a company that has demonstrated AdWords skill and expertise and has helped clients grow their customer base and revenue through AdWords campaigns. Agencies that achieve Google Partner status are dedicated […]

  • Lessons B2C and B2B Companies Can Learn from Smart Brands

    In February of this year, I met with 35 brand certified peers. During our time together, we shared some of our favorite brands and talked about why those brands stood out to us. My favorite brand was Disney because of its family-oriented focus. It’s about making people happy: its stories have happy endings and its […]

  • How to Build an Online Marketing Fire

    Knowing how to build a fire is just as essential for survival in the online marketing world as it is in the wilderness. A blazing campfire provides warmth, light and a way to cook food. The fire you want to build online increases awareness and generates online leads. Fire-Starting Tools To start a fire in the […]

  • 10 Tips for an Effective Marketing Booth

    You signed up to have a marketing booth at a trade show, networking event or festival. Now what? What can you do to generate new business leads or meet potential new talent? You have to be strategic, plan ahead and bring your marketing A-game! Successful Marketing Booth Ideas Here are ten tips that will help […]

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  • The Only Business Book You’ll Ever Need

    cover of The Only Business Book You'll Ever Need

    GREENCREST Chief Strategy Officer Kelly Borth brings together today’s great marketing thought leaders in one book that helps business owners identify strategies to transform their business.

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    Helpful Tips for Successful Holiday Marketing Campaigns

    Year after year, consumers are bombarded with hundreds of holiday marketing messages. So, how can your company stand out and create a successful holiday marketing campaign? We discuss some of the best tips to follow that will help your holiday marketing message stand out and make an impact with your target consumers. Get the Timing […]