GREENCREST blog

brand pro blog

Brand Pro Blog gives insight into many marketing issues facing businesses today.

Learn about the latest marketing trends and strategies that are driving companies to dominate their markets. If you're ready to take the lead, GREENCREST can help you get there.

  • In an Online World, Reputation Management is Key

      A company’s brand and its reputation are two of its most valuable — and vulnerable — assets. And while protecting and managing both brand and reputation are vital to a company’s health, brand and reputation are not one and the same. Reputation is a concept that focuses on the customer, for sure. But it […]

  • Mastering Email Marketing: How to Stand Out, Get Read and Incite Action

      In 2017, people all over the world sent 269 billion emails every day. That number is expected to rise to 333 billion before we reach the year 2022. With so much information flooding our inboxes, how can a business make sure that its email marketing gets noticed and acted upon? The tips below can […]

  • 10 Statistics that Prove the Power of Local Search Optimization

      In the era of mobile, consumers are more empowered than ever before. In fact, online consumers spend close to 350 hours a year researching local products and services on their smartphones, according to Google. Now more than ever before, “research-obsessed” consumers are making informed decisions about the services they use and the products they […]

  • 4 tips for creating compelling video on a budget

      If you’re sitting on the fence, wondering if your business should invest in video as part of its marketing strategy, consider this statistic: According to Cisco, by 2019 — just eight months away — more than 80 percent of all consumer internet traffic will be video content. The effectiveness of video marketing has dominated […]

  • Digital marketing trends: what to watch in 2018

    To stay ahead of competitors, it’s increasingly important to stay in tune with emerging marketing trends. As a Google Partner Agency, we make it our business to stay on top of digital marketing trends and consult with organizations to maximize their online performance. Here are a few of the trends we think you need to […]

  • Marketing Automation: The What’s, The How’s, and The Why’s

    It goes without saying that technology has made ultrapersonal, individually tailored content possible. Gathering this type of individualized, personalized information better enables businesses to nurture leads and convert them into customers. Imagine receiving an email or social media message from a salesperson who works at a company where you’re considering doing business. Unlike an email […]

  • Marketing on a Small Budget: 10 Ways to Get the Biggest Bang for Your Buck

    When you’re marketing on a small budget, you need to find ways to get creative. Not everyone has the pleasure of managing a million-dollar marketing budget, but marketing on a small budget can be just as effective — if not more — when done correctly. As a business owner, how do you determine which marketing […]

  • Four Social Media Trends to Master in 2018

    As technology continues to change, the ways in which we communicate and engage with customers on social media do, too. Take a look at four social media trends that GREENCREST predicts will take center stage in 2018. Video Social video and video advertising will continue to explode in 2018. In 2017, it significantly outperformed all […]

  • Key Trends to Watch for in 2018

    While it can be difficult to keep up with the fast pace of changing technology, business owners should pay attention to the certain technological trends that are quickly taking root and promise to change the way businesses operate. If you pay attention to the buzzwords, you’ll be hearing a lot more in the coming year […]

  • Why Businesses Should Make Video a Marketing Priority in 2018

    Wherever we go these days, it seems we are bombarded with video: on our computers, tablets, phones, not to mention what we see on TV. Just open any of your social media accounts, and you’re likely to see video as you scroll through your feed. More and more websites also now have embedded videos on […]

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    GREENCREST Chief Strategy Officer Kelly Borth brings together today’s great marketing thought leaders in one book that helps business owners identify strategies to transform their business.

  • recent thoughts

    In an Online World, Reputation Management is Key

      A company’s brand and its reputation are two of its most valuable — and vulnerable — assets. And while protecting and managing both brand and reputation are vital to a company’s health, brand and reputation are not one and the same. Reputation is a concept that focuses on the customer, for sure. But it […]