GREENCREST blog

brand pro blog

Brand Pro Blog gives insight into many marketing issues facing businesses today.

Learn about the latest marketing trends and strategies that are driving companies to dominate their markets. If you're ready to take the lead, GREENCREST can help you get there.

  • Lessons B2C and B2B Companies Can Learn from Smart Brands

    In February of this year, I met with 35 brand certified peers. During our time together, we shared some of our favorite brands and talked about why those brands stood out to us. My favorite brand was Disney because of its family-oriented focus. It’s about making people happy: its stories have happy endings and its […]

  • How to Build an Online Marketing Fire

    Knowing how to build a fire is just as essential for survival in the online marketing world as it is in the wilderness. A blazing campfire provides warmth, light and a way to cook food. The fire you want to build online increases awareness and generates online leads. Fire-Starting Tools To start a fire in the […]

  • 10 Tips for an Effective Marketing Booth

    You signed up to have a marketing booth at a trade show, networking event or festival. Now what? What can you do to generate new business leads or meet potential new talent? You have to be strategic, plan ahead and bring your marketing A-game! Successful Marketing Booth Ideas Here are ten tips that will help […]

  • New SMART Goals to Help Generate Creativity

      You’ve heard of the age-old SMART goals acronym — smart, measurable, attainable, realistic and timely — but sticking to such rigid guidelines can sometimes stifle creative thinking and idea development. We’ve created a new set of SMART goals to help you improve your creative output. S: Stretch Stretch your mind. Don’t go back to […]

  • Why Digital Marketing Is Changing the Landscape

    In every industry, traditional business models are being challenged. Uber and car-sharing services have upended the traditional taxi model. Airbnb is eroding a travel industry long dominated by hotels. And the home services market is no different. Learn why digital marketing is changing how companies compete. Recently GREENCREST hosted a Google Partners event to reveal […]

  • Three Public Relations Rules to Live By

      Public relations is an essential part of any marketing plan. Good PR work can build brand awareness and a positive public image. Poor PR work can destroy all of that hard work almost instantly. Successful public relations efforts are often the result of extensive planning, good research and producing quality work. These three public […]

  • Why Video Marketing Should Play a Lead Role in Your Marketing Strategy

    By now, the increased use of video marketing doesn’t come as a surprise. Like social media, digital, and content marketing, video marketing is an important element that you don’t want to leave out of your marketing strategy. This trend has specifically been growing in business-to-business (B2B) marketing, with a study from the Content Marketing Institute […]

  • 3 Tips for Mastering Content Marketing

    Content marketing is an effective way to provide valuable, relevant content to your audience and should be top-of-mind when creating your marketing plan. When done correctly, it can help you retain an audience, generate leads and drive profitable customer action. Use the tips below to help you master your content marketing strategy this year. Tell […]

  • Taking Control of the Customer Experience

      Did you know that 80 percent of companies say they deliver great service, but only 8 percent of their customers agree? Whoa! That is a big gap. Customer service and customer experience should be the No. 1 thing on CEOs’ minds. Eighty-nine percent of marketers believe that they will be competing on customer experience […]

  • When Opportunity Knocks, Be Sure Your Brand Value is Ready

    As a business owner, you want to be as prepared as possible should someone come courting to buy your business or for when you are ready to sell it. There is a lot of preparation involved and much of that advice comes from attorneys, lenders, financial planners and brokers on how to position your company […]

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  • The Only Business Book You’ll Ever Need

    cover of The Only Business Book You'll Ever Need

    GREENCREST Chief Strategy Officer Kelly Borth brings together today’s great marketing thought leaders in one book that helps business owners identify strategies to transform their business.

  • recent thoughts

    Lessons B2C and B2B Companies Can Learn from Smart Brands

    In February of this year, I met with 35 brand certified peers. During our time together, we shared some of our favorite brands and talked about why those brands stood out to us. My favorite brand was Disney because of its family-oriented focus. It’s about making people happy: its stories have happy endings and its […]