GREENCREST blog

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Brand Pro Blog gives insight into many marketing issues facing businesses today.

Learn about the latest marketing trends and strategies that are driving companies to dominate their markets. If you're ready to take the lead, GREENCREST can help you get there.

  • Use content to generate leads in the sales cycle

    After understanding consumer behavior in different phases of the sales cycle, smart businesses hopped onto the content marketing bandwagon to create valuable information to connect consumers to the answers and solutions they need — when they need it. Marketing teams around the world have realized that to make the best impact, different types of content […]

  • Google AdWords for B2B Companies: Yes or No?

    As a Google Partner agency, we get asked if it’s worth running a Google AdWords campaign for B2B companies. My answer is always yes but do so with caution. A B2B search advertising campaign is different than a B2C campaign. One major reason for the difference is the length of the sales cycle. B2B sales cycles […]

  • Initiating a Call to Action

    As CEOs, we want results from our marketing investments, but sometimes we forget to guide prospects to take action. A call to action, or CTA, instructs prospects to perform a desired action such as “learn more,” “call today,” or “download the e-book.” The most effective CTAs relate to where your audience is in the sales […]

  • How to Choose the Right PR Agency for your Company

    Regardless of your business or brand, having the right Public Relations (PR) agency is the only way to make sure your successes are being shared throughout your industry. You work hard to make your business successful — putting in long hours, taking on more work and making tough decisions. When the hard work pays off […]

  • Tips for Increasing Social Media Post Engagement

    Noticing a consistent trend in ‘likes’ on your social media posts but not a lot of other engagement? Our digital screens are filled with an overwhelming amount of content clutter — so how do you entice your audience to stop scrolling and interact with your posts? Sharing relevant content is always important, but consider including […]

  • Top Marketing Trends to Look for – and Master – in 2017

    In 2016, the trends in content and digital marketing made great advancements. Changes in technology, social media platforms and content promotion styles were just a few of the things at the top of marketers’ minds. Moving into 2017, those trends will continue to grow and gain importance, but the new year will bring its own […]

  • The Secret to Creating Direct Mail Content That Works

    Direct mail is meant to capture the reader’s attention, quickly get to the point and share important information. As a marketer, you don’t want to take too long to get to the “meat” of your content, otherwise you will lose the readers’ interest. A good direct mail piece creates excitement, interest, questions and pictures in […]

  • Get Found Online with YouTube SEO

    Did you know that YouTube is the second largest search engine, after Google? And it is becoming more popular year over year. Video marketing in particular is becoming a mainstay as social media and search engines give it special emphasis in search results and newsfeeds. According to YouTube, more than 300 hours of video were […]

  • Boost Online Conversions with Ad and Landing Page Updates

    Receiving online conversions through paid search campaigns requires efforts in more than just ad copy and creativity. Just as important is how those ads appear and where they’re sending users. When you’re focusing on gaining online conversions, your search campaigns should include features like images, sitelink extensions, reviews, testimonials and more. We’ll explore some essential ad features […]

  • Steps to Creating the Perfect Social Media Post

    Getting your social media post noticed today takes a lot more than just posting a link or sharing a picture. With so many different social media platforms — Facebook, Twitter, Instagram, LinkedIn — it’s essential that you not only create engaging, clever content that entices your viewers to click, but that you also tailor the […]

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  • The Only Business Book You’ll Ever Need

    cover of The Only Business Book You'll Ever Need

    GREENCREST Chief Strategy Officer Kelly Borth brings together today’s great marketing thought leaders in one book that helps business owners identify strategies to transform their business.

  • recent thoughts

    Use content to generate leads in the sales cycle

    After understanding consumer behavior in different phases of the sales cycle, smart businesses hopped onto the content marketing bandwagon to create valuable information to connect consumers to the answers and solutions they need — when they need it. Marketing teams around the world have realized that to make the best impact, different types of content […]