Noticing a consistent trend in ‘likes’ on your social media posts but not a lot of other engagement? Our digital screens are filled with an overwhelming amount of content clutter — so how do you entice your audience to stop scrolling and interact with your posts?
Sharing relevant content is always important, but consider including new posts into the mix that stray from your normal content and encourage your audience to be part of the conversation.
Contests are a fun way to get your audience excited about your brand, and there are several different ways you can ask them to enter to win:
- Like the post
- Share the post
- Comment on the post
- Post a picture in the comments
The ways to enter are endless, and you can even offer an entry for each different action they take. Just make sure you’re complying with regional and national sweepstakes and contest laws.
Are you looking to ramp up your marketing by adding some testimonials to your website? Hold a contest for your customers to interact on social media by submitting a video saying what they love most about your product or service. Not only will you get engagement from your followers, but you’ll have authentic content to use in your marketing collateral.
Polls are a great way to get feedback from your audience. Whether it’s a question about your product or service, the industry in general, or even just an entertaining survey to kick off the weekend, polls are a fun way to get your audience to participate.
Facebook and Twitter both have polls you can integrate into your posts. Trying to gauge which products your customers are most interested in? Ask them what they’d like more information on. It’s a great way to make them feel included as part of your brand.
Tag a Friend
Encouraging your audience to tag a friend who may enjoy your post is a great way to create buzz around your brand. For example, if you’re a travel agency sharing a blog about the top five places to visit in the U.S., consider adding “tag a friend who could use a vacation” in your post.
Regardless of which tactic you decide to use to engage your audience, make sure you’re engaging back. The more you make them feel like part of your brand, the more likely they’ll be to continue participating in the future.