Regardless of your business or brand, having the right Public Relations (PR) agency is the only way to make sure your successes are being shared throughout your industry.
You work hard to make your business successful — putting in long hours, taking on more work and making tough decisions. When the hard work pays off and your company achieves a new goal or level of success, it only makes sense that you want to share that excitement. However, to get your story told to the right audience, you have to find the right PR agency that knows how to do so.
Here are the most important things to look for in a PR agency to make sure you’re making the best decision for your company:
Whether you’re a small, family-owned business that is just starting out or a multi-departmental corporation, it’s best to find the right agency for your needs. Whether the agency is small or large, if they have a dedicated PR team with enough staff to handle your needs, you’ll be set. In the end, it all comes down to what your goal is and how intricate of a plan – and team – it will take to get you there.
When looking for the right PR agency, you should consider the approach that the agency tends to take with its clients and its work. A good agency will approach each unique client with custom solutions that will help cut through the clutter of everyday news releases and pitches, to help get the company’s story heard. This will help you get a better understanding of the agency’s overall approach and help you determine if it will work for you and your business’ goals.
In order to have your story heard by the right audience, it’s important that you choose an agency with a variety of media connections. This will ensure that no matter what your company’s area of expertise, the PR agency will have a reporter or contact that specializes in the same thing. If you are a B2B company trying to reach a market about a new industrial product you’re releasing, you want to work with an agency that is familiar with your trade and will be able to find media connections in your industry and geo-target.
While having the best representation is very important, so is your budget. Discuss all of your needs with the agency to determine if it can do everything you want within your budget. However, if the price doesn’t match immediately, don’t fret — most agencies are willing to work with their clients to create a plan that is both effective and budget-conscious. After all, a good agency will want what’s best for its clients and will do whatever it takes to achieve that for them.
The better the understanding and relationship you have with your agency, the more likely the agency will be able to fulfill your expectations. Consider these four points when seeking out an agency, and you’re bound to find the perfect fit.