We’ve all experience it: Sitting at a seminar, and the presenter pulls up a text-heavy slideshow and begins reading it word for word, slide by slide. There may be valuable information on the screen but the second a PowerPoint is read like a script the audience’s mind is wondering off elsewhere. We all are probably … Continue reading PowerPoint Best Practices for a Stronger Presentation
Market research is often mistaken as determining consumer likes and dislikes. This definition, however, is only part of what comprises a market. What is a market? A market is your customers, channel partners, product consumers, competitors, suppliers, as well as short-term and long-term industry considerations often impacted by more broad economic and global factors. If … Continue reading Market Research: Adding value to your business
There’s no magic formula for calculating the perfect advertising frequency. However, industry rules of thumb can be used as a guide to assist in planning a campaign. Know Advertising Frequency Standards Current industry opinion on advertising frequency says that five to seven ad impressions will have impact and up to 11 ad impressions will call … Continue reading Advertising Frequency: Finding the perfect balance
By Kelly Borth, Chief Strategy Officer at GREENCREST There’s no question about it, when a customer sings the praises of a particular product or company, people listen. It is more believable than a company touting its own message. The popularity of social media and review sites has proven this to be a powerful marketing truth. … Continue reading Turn up your marketing with real-life customer experiences
By Kelly Borth, Chief Strategy Officer at GREENCREST In nearly every marketing conversation, I am asked how to measure return on investment (ROI). It is a fair question, but the answer is not always simple to address. ROI and equally important return on opportunity (ROO), are measured differently for most companies and are calculated on … Continue reading ROI & ROO: How to measure your marketing spend to get the best of both
Media relations opportunities have greatly expanded. With nearly all publications having a print and online version of each issue, e-newsletters that get distributed daily or weekly, blogs and information repositories on the websites, a reporter’s need for quality information to share with his or her readers is insatiable. What hasn’t changed is a reporter’s desire … Continue reading Media relations and new media — what’s different and what isn’t?
Storytelling is the hottest trend in marketing today, and it’s no wonder. In a world that is moving at the speed of sound, it is nearly impossible to get your message heard. To do so takes imagination, creativity and enchanting your audience in a way that draws them in … Continue reading How to drive customers to action through the persuasive power of narratives
I love sponsorships, and if structured right, they can be one of the most strategic marketing partnerships for your company’s new business development efforts. I have used sponsorships as a part of a successful marketing strategy for years. Here are some of the most important lessons I’ve learned as well as tips to get the … Continue reading How the right structure pays off for supporting a cause or organization
In order for a family business to be successful, it’s important for its leaders to give their organization every advantage in today’s competitive marketplace. Applying the following marketing strategies can take your business to the next level and help it stand out from the crowd. Have a strategic game plan: Most business owners spend less … Continue reading Five Marketing Musts for Your Family Business
Research and preparation are critical aspects in developing a print advertising campaign. GREENCREST’s Michael Johnson shares his insights into creating eye-catching, cost-effective print advertising campaigns.
Kelly Borth, best-selling author and speaker, recently hit three separate Amazon.com best-seller lists with the new book “The Only Business Book You’ll Ever Need.” Columbus, OH – March 20, 2012 —Kelly Borth, Founder of GREENCREST, recently joined a select group of business experts and entrepreneurs to collaborate and co-write the business and marketing book titled … Continue reading Strategic Advisor to CEOs Kelly Borth Hits Amazon Best Seller List With New Business Book