If you think Snapchat is just for kids, think again. The extremely popular social media platform is gaining traction with savvy brands and marketers, but is it a fit for your company? Consider the advantages the platform offers to determine if adding Snapchat to your social media arsenal makes sense. Ability to reach a younger … Continue reading Snapchat: Should Your Organization Consider It?
As the pace of business continues to accelerate in an increasingly digital world, staying on top of social media can feel like one more thing to add to an already lengthy to-do list. From the newest platform to the latest trends, creating a social media strategy that makes sense for your organization — while keeping … Continue reading Five Things You Can do Today to Improve Your Organization’s Social Media
Noticing a consistent trend in ‘likes’ on your social media posts but not a lot of other engagement? Our digital screens are filled with an overwhelming amount of content clutter — so how do you entice your audience to stop scrolling and interact with your posts? Sharing relevant content is always important, but consider including … Continue reading Tips for Increasing Social Media Post Engagement
Getting your social media post noticed today takes a lot more than just posting a link or sharing a picture. With so many different social media platforms — Facebook, Twitter, Instagram, LinkedIn — it’s essential that you not only create engaging, clever content that entices your viewers to click, but that you also tailor the … Continue reading Steps to Creating the Perfect Social Media Post
Millennials are the generation of the future, and therefore tend to be some of today’s biggest decision makers. In marketing, whether you’re trying to promote a new brand or product, bring awareness to your newest startup or influence consumers’ purchase decisions, it’s important to do so in a way that is best received by your … Continue reading Marketing to Millennials – Everything You Need to Know
There are dangerous marketing myths that are currently holding companies back from increased profits. The truth is, good marketing is integrated and includes a blend of social media, brand development, advertising, public relations, and website and search engine optimization (SEO). Many companies are still struggling to incorporate essential aspects of digital marketing into … Continue reading 5 Marketing Myths that Cost Companies Customers and Sales
Social media has drastically changed the way the public communicates with various organizations. People can easily interact with others and share their opinions across a multitude of platforms. Big-name brands and agencies have been part of these crucial conversations for years, but numerous health care provider agencies have held off. Why? A Big Risk: … Continue reading Social media marketing and health care: Is the reward worth the risk?
Social media can be a great tool to help drive traffic to a company website, engage and develop relationships, and offer an online experience that helps communicate a brand. Many business owners believe they need a presence on every social media network, while others don’t see the value in any. The truth is, not every … Continue reading Strategic Choices: Which social media networks should my company use?
Redefining Market Success Over the past decade, three significant things have redefined what CEOs need to achieve marketing success. Online and smartphone technology has evolved, and the millennial generation has moved into influential roles within business. This has caused a shift from traditional marketing (print, outdoor, broadcast, cable, direct mail) to online marketing (website, search engine optimization, … Continue reading Get in the Online Marketing Game
Congratulations! You have successfully completed the first three steps of turning prospects into lifetime customers: Attract, Engage, and Convert. Now, you are ready for the Nurture phase. And, yes, you’re almost to the point of sale! However, not all leads will become customers. Depending on where they are in the sales cycle, some leads may … Continue reading Nurture: The Fourth Step in Turning Prospects into Lifetime Customers
(This BrandPro article is the second in a series of five articles that discuss the process of “Turning Prospects into Lifetime Customers.”) Every loyal customer was once a prospect. There was a time when they did not even know your name. So when you begin to think about turning prospects into lifetime customers, the first … Continue reading Attract: The First Step in Turning Prospects into Lifetime Customers
The social media world is constantly changing, so we’ve made it a little easier to keep up with some of the current social media trends. Add these action items to your checklist: Use LinkedIn’s new header image to stand out from the competition. Learn more Use Facebook’s updated Pages Manager App for page management on-the-go. … Continue reading 4 social media trends to try today
Social media contests are a great way to increase your reach and engagement—and ultimately increase your website traffic and bottom line! Ingredients Social media profile Creative contest idea Enticing incentive Defined rules and requirements Motivated team Email list (can complement or substitute with a direct mail list) Signed release of participation (if necessary) Press release … Continue reading Recipe for a successful social media contest
Many companies understand the positive impact social networking sites can have on their business, but many are unsure as to which social networking sites they should utilize to truly make a difference for their bottom line. As a business executive, it’s important to ask yourself a few questions to determine if a particular social networking site makes … Continue reading Which social networking sites should I use?
Today’s digital-mobile-social lifestyle means customers are plugged-in, 24/7, to a constant stream of information—and they are ravenous for new content to discover and share online. A typical business answers this call with a blog and a couple social media pages but isn’t really sure if the content it’s sharing is making an impact. The answer … Continue reading Develop your online content marketing strategy
By Kelly Borth, Chief Strategy Officer at GREENCREST Although social media has become mainstream practice for businesses, many executives are still uncertain how to put their best foot forward with social media strategy. If done right, social media is the perfect platform to give your brand a personality, and build brand affinity and awareness. It … Continue reading Make social media work for your business by using this guide
For many CEOs, it’s still a little mysterious how social media can benefit their business. But best practices do exist that can greatly improve brand awareness and profits. Social media can be a powerful marketing tool — if it’s used the right way. It opens doors for companies to create personal relationships with their current … Continue reading How you can develop a social media platform in eight steps that will bring results