Public relations is an essential part of any marketing plan. Good PR work can build brand awareness and a positive public image. Poor PR work can destroy all of that hard work almost instantly. Successful public relations efforts are often the result of extensive planning, good research and producing quality work. These three public … Continue reading Three Public Relations Rules to Live By
Regardless of your business or brand, having the right Public Relations (PR) agency is the only way to make sure your successes are being shared throughout your industry. You work hard to make your business successful — putting in long hours, taking on more work and making tough decisions. When the hard work pays off … Continue reading How to Choose the Right PR Agency for your Company
Smart marketing plans include public relations, which requires a dedicated staff using the right public relations tools to get the job done. Public relations is a crucial component of marketing and, when done effectively, can change the game for your company’s overall marketing strategy. Today, there are many helpful tools to help you stay … Continue reading Public Relations Tools You Can’t Live Without
An ongoing media relations campaign is the best approach to secure repeated coverage in a variety of media outlets. The following five tips will help you make the most of your public relations efforts. 1. Establish A Message Like any other marketing or promotional initiative, success begins with strategy. Establish a strong and consistent message … Continue reading Top 5 Tips for Media Relations
A media interview can go by in a blink and leave you with the feeling that you could have said some things different. Achieve interview success by being prepared, taking your time and following up with your interviewer. Ask the reporter to send some questions ahead of time. If the reporter does not want to … Continue reading How to ace your media interview
An ongoing media relations campaign is the best approach to secure repeated media coverage in a variety of outlets. A strategic media relations campaign targets your company’s current and prospective markets. This will position you as an expert in your industry. Earn a Reporter’s Attention In media relations, your news is at the discretion of … Continue reading Win press coverage with a media relations campaign
Media relations opportunities have greatly expanded. With nearly all publications having a print and online version of each issue, e-newsletters that get distributed daily or weekly, blogs and information repositories on the websites, a reporter’s need for quality information to share with his or her readers is insatiable. What hasn’t changed is a reporter’s desire … Continue reading Media relations and new media — what’s different and what isn’t?