Knowing how to build a fire is just as essential for survival in the online marketing world as it is in the wilderness. A blazing campfire provides warmth, light and a way to cook food. The fire you want to build online increases awareness and generates online leads. Fire-Starting Tools To start a fire in the … Continue reading How to Build an Online Marketing Fire
Public relations is an essential part of any marketing plan. Good PR work can build brand awareness and a positive public image. Poor PR work can destroy all of that hard work almost instantly. Successful public relations efforts are often the result of extensive planning, good research and producing quality work. These three public … Continue reading Three Public Relations Rules to Live By
Regardless of your business or brand, having the right Public Relations (PR) agency is the only way to make sure your successes are being shared throughout your industry. You work hard to make your business successful — putting in long hours, taking on more work and making tough decisions. When the hard work pays off … Continue reading How to Choose the Right PR Agency for your Company
At GREENCREST, we’re a little biased when we say we have the best project-management team in the region. Our project managers love what they do, and they enjoy working with our clients and the various industries our clients serve. And, they’re really good at their jobs. When it comes to project-management, it may surprise many … Continue reading 7 Ways to Succeed at Project Management
Smart marketing plans include public relations, which requires a dedicated staff using the right public relations tools to get the job done. Public relations is a crucial component of marketing and, when done effectively, can change the game for your company’s overall marketing strategy. Today, there are many helpful tools to help you stay … Continue reading Public Relations Tools You Can’t Live Without
There are dangerous marketing myths that are currently holding companies back from increased profits. The truth is, good marketing is integrated and includes a blend of social media, brand development, advertising, public relations, and website and search engine optimization (SEO). Many companies are still struggling to incorporate essential aspects of digital marketing into … Continue reading 5 Marketing Myths that Cost Companies Customers and Sales
An ongoing media relations campaign is the best approach to secure repeated media coverage in a variety of outlets. GREENCREST’s Lauren Lipaj shares her insights into learning how media relations can place your company’s name in the limelight.