Category Archives: brand development

5 Trade Show Marketing Tips That Get Real Results

Did you know professional services firm PricewaterhouseCoopers predicts that the trade show market will generate $15.7 billion in 2019? While it may not currently receive the same media attention as other forms of marketing, trade show marketing is still popular across a variety of industries. Trade show marketing presents an incredibly effective opportunity to generate … Continue reading 5 Trade Show Marketing Tips That Get Real Results

Improving Company Culture: Making the Rounds Has a Positive Impact on Culture

A blueprint for rounding Believe it or not, culture has a huge impact on a company’s ability to deliver its brand promise to the marketplace. It takes the entire team to care about the company’s mission, and caring starts with top leaders showing genuine concern for employees. One small but smart step to improving culture … Continue reading Improving Company Culture: Making the Rounds Has a Positive Impact on Culture

Lessons B2C and B2B Companies Can Learn from Smart Brands

In February of this year, I met with 35 brand certified peers. During our time together, we shared some of our favorite brands and talked about why those brands stood out to us. My favorite brand was Disney because of its family-oriented focus. It’s about making people happy: its stories have happy endings and its … Continue reading Lessons B2C and B2B Companies Can Learn from Smart Brands

10 Tips for an Effective Marketing Booth

You signed up to have a marketing booth at a trade show, networking event or festival to shake up your marketing mix. Now what? What can you do to generate new business leads or meet potential new talent? You have to be strategic, plan ahead and bring your marketing A-game! Here are ten booth display … Continue reading 10 Tips for an Effective Marketing Booth

Taking Control of the Customer Experience

  Did you know that 80 percent of companies say they deliver great service, but only 8 percent of their customers agree? Whoa! That is a big gap. Customer service and customer experience should be the No. 1 thing on CEOs’ minds. Eighty-nine percent of marketers believe that they will be competing on customer experience … Continue reading Taking Control of the Customer Experience

Brand Heroes That Dominate – Creating a Brand That is Memorable

Every company dreams of making a difference in the lives of its customers. An unforgettable company inspires, motivates and connects with its customers. These companies are the brand heroes that dominate the market.   While it takes time to develop an unforgettable brand, these strategies will help you start the process of transforming your company … Continue reading Brand Heroes That Dominate – Creating a Brand That is Memorable

Engaging employees to live the brand

The Chief Marketing Officers Council and Executive Networks Inc. collaborated in 2015 to produce a report titled, “Making the Workplace a Brand-Defining Space.” The report explored ways in which marketing and human resource leaders could engage employees to bring a company’s values, ethics, commitments and qualities to life within the organization. What I loved about … Continue reading Engaging employees to live the brand

Six Ways to Lead with Strategy

    Strategy is a game changer. It is what separates the players from the industry leaders. If you want to change the game and take the lead, here are six important keys to success. Competitive Strategy Centers on Brand  It is the unique differentiation your business offers to the marketplace. Brand is a statement … Continue reading Six Ways to Lead with Strategy

Brand Value Pyramid: Visualize where your brand stands

The Brand Value Pyramid is a tool for CEOs to visualize company brand value. It illustrates some of the most common brand assets. To assess your company’s brand value, start at the bottom of the pyramid and continue upward, going from lowest to highest value. Brand features/attributes Most brands offer a suitable price point. Price … Continue reading Brand Value Pyramid: Visualize where your brand stands

Is Your Business Really Using Integrated Marketing?

  Marketers are always some of the first adopters to capitalize on new communication channels to promote organizations. Businesses benefit from constantly seeking new and improved ways to reach their target audiences. If you look at the history of communication and technology, you will also see the history and evolution of marketing. Marketing has grown … Continue reading Is Your Business Really Using Integrated Marketing?

Designing Logos for the Digital Age

A brand is not a logo, an advertising tag line or design elements. But that doesn’t negate the importance of a solid corporate identity. It’s Cherished Corporate identity—or a company’s logo, colors and design elements—help communicate a brand visually and make it come to life. A logo often becomes iconic. It not only lives in … Continue reading Designing Logos for the Digital Age

Create a Brand Bundle and Add Value to Your Business

A brand bundle will help you focus on intangible value. Your company’s brand should be considered an important focus for increasing and sustaining financial performance, according to David Haigh, CEO of Brand Finance. He and most brand advocates suggest that brand value represents the profits that can be attributed to future sales generated from brand … Continue reading Create a Brand Bundle and Add Value to Your Business

10 Things Great Companies Do

Great brands have several things in common. First and foremost is distinction. They know who they are, what they do differently and why they do it. Well-branded companies have driven their stake in the ground and have clearly communicated, both internally and externally, their market position. Great companies also: Stay ahead of their competition. In … Continue reading 10 Things Great Companies Do

The Big Brand Misconception

  Many CEOs and advertising professionals struggle with understanding what “brand” is. We’ll give you a hint: It’s not a company’s logo, colors, jingle or advertising campaign. As company leaders, it is important that you know what exactly it is. A brand is what sets Coca-Cola apart from Pepsi and Ritz-Carlton apart from Holiday Inn. … Continue reading The Big Brand Misconception

Use your digital media ecosystem to build brand loyalty

By Kelly Borth, Chief Strategy Officer at GREENCREST It’s safe to say that as business owners one of our ultimate goals is to create customer loyalty. There is as much as a 90% cost reduction when selling to an existing customer compared to acquiring a new one. That’s why it’s important to intimately understand your […]

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Choosing a Color Palette to Reflect Your Brand

If you company is looking for a specific color palette to reflect your brand, you’ve come to the right place! Color plays a crucial role in branding and visual marketing, and it’s important to get it right. Color Palette Tools There are many great online tools that can help you select your color palette—at no […]

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