Tag Archives: branding

Lessons B2C and B2B Companies Can Learn from Smart Brands

In February of this year, I met with 35 brand certified peers. During our time together, we shared some of our favorite brands and talked about why those brands stood out to us. My favorite brand was Disney because of its family-oriented focus. It’s about making people happy: its stories have happy endings and its … Continue reading Lessons B2C and B2B Companies Can Learn from Smart Brands

How to Build an Online Marketing Fire

Knowing how to build a fire is just as essential for survival in the online marketing world as it is in the wilderness. A blazing campfire provides warmth, light and a way to cook food. The fire you want to build online increases awareness and generates online leads. Fire-Starting Tools To start a fire in the … Continue reading How to Build an Online Marketing Fire

3 Remarkable Stats that Prove the Power of Video Marketing

2016 has been heralded by many as “the year of video.” According to Cisco, more than 80% of all consumer internet traffic will be video content by 2019. Video marketing isn’t just the future, it’s now: 96% of B2B organizations use video in some capacity in their marketing campaigns, and 73% report positive results to … Continue reading 3 Remarkable Stats that Prove the Power of Video Marketing

Brand Value Pyramid: Visualize where your brand stands

The Brand Value Pyramid is a tool for CEOs to visualize company brand value. It illustrates some of the most common brand assets. To assess your company’s brand value, start at the bottom of the pyramid and continue upward, going from lowest to highest value. Brand features/attributes Most brands offer a suitable price point. Price … Continue reading Brand Value Pyramid: Visualize where your brand stands

Why the strategic process of brand differentiation matters

By Kelly Borth, Chief Strategy Officer at GREENCREST It’s no secret that every company strives to stand out with memorable marketing and advertising campaigns. It is also no secret that many CEOs and advertising professionals struggle with understanding what “brand” is. As company leaders, it is important that you know the answer. A brand is … Continue reading Why the strategic process of brand differentiation matters