Brand Pro Blog
Brand Pro Blog gives insight into many marketing issues facing businesses today.
Learn about the latest marketing trends and strategies that are driving companies to dominate their markets. If you’re ready to take the lead, GREENCREST can help you get there.


By Kelly Borth, Chief Strategy Officer at GREENCREST As anyone in business or sales will tell you, first impressions are Read more

If you want to plan an awesome print advertising campaign, you first need to do your homework. Follow these steps Read more

By Kelly Borth, Chief Strategy Officer at GREENCREST It's a new year with new goals. What's your prospecting plan, or Read more

A media interview can go by in a blink and leave you with the feeling that you could have said Read more

Any company that has a media relations program in place should have an online newsroom. The Internet is now an Read more

An ongoing media relations campaign is the best approach to secure repeated media coverage in a variety of outlets. A Read more

By Kelly Borth, Chief Strategy Officer at GREENCREST There’s no question about it, when a customer sings the praises of Read more

To increase your search engine page rank, you must begin by determining the keywords you want to target. A good Read more

By Kelly Borth, Chief Strategy Officer at GREENCREST So much of sales and marketing is understanding what customers really want Read more

While there’s no shortage of effective tools for promoting your company and increasing market share, an integrated marketing approach is Read more

Would you embark on a family vacation without knowing where you’re going, how you’re going to get there or how Read more

By Kelly Borth, Chief Strategy Officer at GREENCREST As a marketing professional, I have consistently been involved in helping companies Read more