The advertising industry has seen an enormous degree of change over the 21 years that Kelly Borth has lead GREENCREST. … Continue reading How to analyze trends and determine which ones are likely to have the biggest effect
Tag Archives: smart business
Leading Results
Kelly Borth, CEO and chief strategy officer at GREENCREST talks about the importance of CEOs managing the sales process in … Continue reading Leading Results
Leading Communication
GREENCREST president and certified brand strategist Kelly Borth gives valuable advice to Smart Business Columbus readers on the use of … Continue reading Leading Communication
Protect Your Reputation
Managing reputation begins with top leadership and is rooted in your organization’s core values and corporate governance. It is reinforced … Continue reading Protect Your Reputation
Live Your Brand
Creating a brand-focused organization shifts it from a commodity to a position of brand preference, which equates to higher marketplace value. Making the brand the central focus of the organization helps employees understand what is on brand and what is not.
The Medical Mutual 2011 Pillar Awards
The Medical Mutual 2011 Pillar Awards honor GREENCREST and Kelly Borth
GREENCREST joins an elite class of Medical Mutual 2011 Pillar Award winners for community service, presented by Smart Business.
The award honors businesses of all types and sizes that make outstanding contributions to their community. Its purpose is to … Continue reading GREENCREST joins an elite class of Medical Mutual 2011 Pillar Award winners for community service, presented by Smart Business.
GREENCREST president, Kelly Borth named the central Ohio recipient of the 2011 Kent Clapp CEO Leadership Award
The award is sponsored by Medical Mutual and is presented by Smart Business.