In February of this year, I met with 35 brand certified peers. During our time together, we shared some of … Continue reading Lessons B2C and B2B Companies Can Learn from Smart Brands
Tag Archives: brand development
5 Marketing Myths that Cost Companies Customers and Sales
There are dangerous marketing myths that are currently holding companies back from increased profits. The truth is, good … Continue reading 5 Marketing Myths that Cost Companies Customers and Sales
Engaging employees to live the brand
The Chief Marketing Officers Council and Executive Networks Inc. collaborated in 2015 to produce a report titled, “Making the Workplace … Continue reading Engaging employees to live the brand
Brand Value Pyramid: Visualize where your brand stands
The Brand Value Pyramid is a tool for CEOs to visualize company brand value. It illustrates some of the most … Continue reading Brand Value Pyramid: Visualize where your brand stands
The Big Brand Misconception
Many CEOs and advertising professionals struggle with understanding what “brand” is. We’ll give you a hint: It’s not a … Continue reading The Big Brand Misconception
Why the strategic process of brand differentiation matters
By Kelly Borth, Chief Strategy Officer at GREENCREST It’s no secret that every company strives to stand out with memorable … Continue reading Why the strategic process of brand differentiation matters
Simon says — The why factor is often a game changer
By Kelly Borth, Chief Strategy Officer at GREENCREST Do you know why you get out of bed every day? Do … Continue reading Simon says — The why factor is often a game changer